Virgin Active Launches Viral Game Sofa Bash

Written by Igor Beuker on March 10th, 2008 | 2 comments

Curiosity killed the cat? Seems like simple games can be very addicting and viral? Virgin Active Health Clubs launched the stress-relieving viral game Sofa Bash in the UK.

The Sofa Bash campaign is aimed at getting people off the sofa and into the gym and what better way than to bash up a sofa using a variety of high impact weapons. Select from chainsaws, shotguns, cleavers and more and then click as fast as you can to do as much damage as you can.

The good news is, after bashing up the sofa you’ll receive a complimentary day pass to a Virgin Active gym of your choice. The campaign was created by TAMBA Internet. How do you rate this Virgin campaign?

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2 Comments

• Kay Hammond, CEO, TAMBA says:

  January 15, 2011 at 21:23

  Just spotted this article and thought I’d share current results for this campaign.

  The game has been live since 2008 as stated in your article but still continues to receive thousands of gameplays per day and has now had over 30 million plays with over 32% of players playing the game more than once (verified by the ViralChart).

  I hope this information is useful to anyone who reads this blog post in seeing the lifetime of a simple viral game which is coming up to 3 years and still going strong.

  Kay Hammond, CEO, TAMBA

  Reply
• Neil Draper says:

  January 16, 2011 at 13:01

  Thanks for the comment and the update Kay, it really shows how strong the power of the long tail really is.

  Have a great weekend,
  Neil

  Reply