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	<title>Comments on: Virgin Active Launches Viral Game Sofa Bash</title>
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	<link>http://www.viralblog.com/viral-games/virgin-active-launches-viral-game-sofa-bash/</link>
	<description>VIRAL IDEAS &#38; SOCIAL TRENDS</description>
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		<title>By: Neil Draper</title>
		<link>http://www.viralblog.com/viral-games/virgin-active-launches-viral-game-sofa-bash/comment-page-1/#comment-30727</link>
		<dc:creator>Neil Draper</dc:creator>
		<pubDate>Sun, 16 Jan 2011 12:01:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.viralblog.com/2008/03/10/virgin-active-launches-viral-game-sofa-bash/#comment-30727</guid>
		<description>Thanks for the comment and the update Kay, it really shows how strong the power of the long tail really is.

Have a great weekend,
Neil</description>
		<content:encoded><![CDATA[<p>Thanks for the comment and the update Kay, it really shows how strong the power of the long tail really is.</p>
<p>Have a great weekend,<br />
Neil</p>
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		<title>By: Kay Hammond, CEO, TAMBA</title>
		<link>http://www.viralblog.com/viral-games/virgin-active-launches-viral-game-sofa-bash/comment-page-1/#comment-30713</link>
		<dc:creator>Kay Hammond, CEO, TAMBA</dc:creator>
		<pubDate>Sat, 15 Jan 2011 20:23:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.viralblog.com/2008/03/10/virgin-active-launches-viral-game-sofa-bash/#comment-30713</guid>
		<description>Just spotted this article and thought I&#039;d share current results for this campaign.

The game has been live since 2008 as stated in your article but still continues to receive thousands of gameplays per day and has now had over 30 million plays with over 32% of players playing the game more than once (verified by the ViralChart).

I hope this information is useful to anyone who reads this blog post in seeing the lifetime of a simple viral game which is coming up to 3 years and still going strong.

Kay Hammond, CEO, TAMBA</description>
		<content:encoded><![CDATA[<p>Just spotted this article and thought I&#8217;d share current results for this campaign.</p>
<p>The game has been live since 2008 as stated in your article but still continues to receive thousands of gameplays per day and has now had over 30 million plays with over 32% of players playing the game more than once (verified by the ViralChart).</p>
<p>I hope this information is useful to anyone who reads this blog post in seeing the lifetime of a simple viral game which is coming up to 3 years and still going strong.</p>
<p>Kay Hammond, CEO, TAMBA</p>
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