Zynga: The Rise Of Social Gaming

Written by Niels Bellaar on May 30th, 2010 | 5 comments

Social Gaming; for many still a fairly new concept, but massive in the background. Take Zynga (Who? The company behind FarmVille, among others), for this Sunday evening a nice infograpic to show just how big social gaming is (getting).

Social gaming is not just a fun way to spend some free time, it’s also a great way for brands to interact with consumers in a non-intrusive manner. The popularity of Zygna’s games accompanied by the high level of gamers’ engagement make it a powerful advertising platform.

Click the image to enlarge

Read more on number 1 social gaming game FarmVille in Igor’s post.

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5 Comments

• Ralph Kooi says:

  May 31, 2010 at 02:37

  Leuk artikel Niels

  Zynga is zeker een bedrijf wat het goed heeft gedaan om virtuele producten te verkopen aan het grote publiek.

  Reply
• Zynga e o fenômeno dos Social Games says:

  May 31, 2010 at 04:19

  [...] que vi no Viral Blog com alguns dados muito interessantes sobre a Zynga, empresa responsável por jogos sociais como o [...]

  Reply
• May 2010 – Roundup | Barry Hand says:

  May 31, 2010 at 08:21

  [...] rise of Social Gaming, the numbers are just [...]

  Reply
• Zynga – Social Gaming – Infografik » Andreas Mauf says:

  June 4, 2010 at 10:29

  [...] Zynga: The Rise Of Social Gaming [...]

  Reply
• eMarketer: Social Gaming Shows Potential - says:

  June 13, 2010 at 20:20

  [...] If you’re a regular reader of this blog you already know we see the potential and rise of the social gaming industry (like Zynga shows). [...]

  Reply