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17/09/2013 by
709 views

Chipotle: The Scarecrow Mobile Game Trailer Going Viral

Chipotle’s new mobile game called The Scarecrow is promoted by a stunning game trailer that is going viral in its first few days. Read the story, watch the trailer and play the free game.

scarecrow 500x281 Chipotle: The Scarecrow Mobile Game Trailer Going Viral

The game trailer was uploaded on 11 September 2013 and after 5 days it already hit 4,860,136 views, on YouTube alone.

How about the great mobile game or the clever way to promote food sustainability?

Believe me, you will like this very entertaining mechanism with mileage.

Chipotle: The Scarecrow Game Trailer Going Viral

Not o0nly is the trailer brilliantly animated, is also supported with the song Pure Imagination performed by Grammy Award winning artist Fiona Apple. Get amazed here:

0 Chipotle: The Scarecrow Mobile Game Trailer Going Viral

Why am I thrilled about this trailer and concept? Well there are a few good reasons for my enthusiasm.

My Opinion

Of course I like the storyline and the quality of the animations in the trailer. Yes indeed, Fiona Apple’s beautiful voice and song trigger you to hit the “play again” button again.

Screen Shot 2013 09 12 at 9.41.14 AM 500x281 Chipotle: The Scarecrow Mobile Game Trailer Going Viral

But there is more. Much more. The game for touch devices (iPhone and iPad) is very light on branding and extending the experience in clever ways.

The game play is smart and fun, but has a deeper message: Players will have to complete tasks to change the world of mass-produced fast food.

So in a subliminal way, players are being educated with new ways of the sustainable food. That experience is even closing the loop in 360 ways. How?

Because players of the game can earn credits that unlock coupons for free food, that can be redeemed at the sustainable fast-food restaurants.

Welcome to the new world of collaborative ecosystems, not egosystems.

All wrapped in a very entertaining 360 experience. Awesome marketing.

If you like the trailer, download the free App at Scarecrowgame.com

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Do you like Chipotle enough to be part of our Viral Friday? Let us know in the comments below.

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About the Author
Igor Beuker is a serial entrepreneur, acclaimed trendwatcher – keynote speaker, marketing consultant and advisory board member at several disruptive media, tech and entertainment firms. Book Igor as keynote, follow him on Twitter or connect via LinkedIn.

 

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