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03/03/2013 by
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Google Gamification? Play Chrome Super Sync Sports

41% of our readers use Google Chrome. And Google seems to have noticed the trend gamification? Play Chrome super sync sports here.

google sync sport02 500x277 Google Gamification? Play Chrome Super Sync Sports

Google Chrome UK have just released Chrome Super Sync Sports, which reminds me of the ’80s.

In that period I spend my tiny weekly allowance on playing Arcade games like Hyper Olympic, by Konami from 1984.

Hyper Olympic  84   1984   Konami 500x437 Google Gamification? Play Chrome Super Sync Sports

With Super Synch Sports you can also get your virtual exercise with running, swimming and cycling on shared computer screens, using your smartphone or tablet as game controller.

Multi Player Multi Screen 500x322 Google Gamification? Play Chrome Super Sync Sports

Don’t expect a calorie burner like with the Insanity workout program, but I guess you will enjoy it. At least, if you are from the 70s, like me.

For the current screenagers, this game might be extremely ugly, slow and boring.

See the video demo of Chrome Super Sync Sports here:

0 Google Gamification? Play Chrome Super Sync Sports

If you want to play the game now?

Just sync your mobile to your computer and get ready to race.

My Opinion?
Why would Google Chrome use gamification to get us fired up? Why would they use an old Arcade-alike game for that?

The answer might be that Google Chrome wants to extend reach, engagement and use among 30-50 year-old target audience?

But synching your mobile or tablet to play the PC, now that might be a gen-y and gen-z thing?

Are we missing some actionable insights here? Google might be blending in the second screen for another reason.

It might be Google’s need to push Android further.

It might also be that new Chrome features are coming next.

It might also be that Google is trying to pull an older audience through its funnel to increase the use of the second screen for future Social TV purposes.

Soon we will talk about Shazam and tagging TV shows and commercials, with a mobile phone or tablet.

And we recently wrote about Netflix and Amazon launching kids series on the second screen.

So stay tuned to see why the second screen will become more important for Google, Facebook and other media companies that are still masquerading as technology companies.

I am afraid to call the smartphone or tablet the second screen. Why?

In many markets (Asia) but also more and more in Europe and USA, the desktop is becoming the fax machine of the Internet.

Mobile is the next gateway to: Content, Games, Communities, Friends and Commerce.

And OMG. So many CMOs and their brands are still very weak when it comes to their mobile presence.

It’s about time now, that the so many of many of us start to see Mobile as the first screen, not longer the second one.

What About You?

You might be able to tell our readers why Google is doing this? Is your mobile / tablet your second or first screen? I’d love to read your ideas in the comments below.

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About the Author
Igor Beuker was CMO at 3 listed companies, chairman at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 3 digital agencies (sold to WPP) and global chief social officer at Mindshare. Now he is ‘freejack’ consultant and a sought after keynote speaker.

 

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