Sony First To Launch Viral Game On Twitter
Terminator Salvation is a Warner Bros movie that will be launched in the US on 21.05.2009. The trailer promises a movie with spectacular special effects.
Terminator Salvation is not only a movie, its also game, about John Connor and Resistance2018 he leads against SkyNet.
For the launch of the Terminator Salvation Playstation Game, Sony is trying to take Twitter to the next level. Sony has launched a mass multiplayer online viral game, coordinated entirely via Twitter.
So far we’ve seen a little bit of viral marketing for Terminator. This is the first time any studio has ever done anything like this on Twitter. So far, it seems that Sony is outsmarting most of it’s competitors with it’s engaging use of social media marketing.
On Twitter there are various assignments and messages that apparently will be tweeted out by Resistance2018 with coding as follows: RA (Resistance Assignments), WM (Word Mix), TR (Trivia), PT (Partial Transmission), SW (SkyNet Warnings).
Try it yourself at Twitter/Resistance2018.
Source: FirstShowing
Follow Category?Viral & Social Games |
Follow Author?Igor Beuker |
7 more
Follow Tags?brands that use twitterResistance 2018social marketing twittersocial media marketing sony |
Also check out the Pizza Hut Terminator Salvation Tie-up, where friends can shoot at your of your friends uploaded face to reveal a Terminator.
Pretty cool!
Its a smart thing, entering people’s daily livestreams in order to communicate a campaign. Way much more efficient then creating an own channel where people have to sign up to join.
sony launches first viral game on twitter http://tinyurl.com/oalgbe
Very true Matthijs!
Very smart, Sony.
Sony First to Launch Viral Game on Twitter – http://tinyurl.com/oalgbe how did i miss this!
July 22, 2009, 21:57
great film!
better than t3
@t4
it’s indeed good!
Thanks for sharing
Igor
i hv been waiting 4 it quite sometime now!kinda love it since kid, great movie classic story!cant wait to feel it.
Sony First To Launch Viral Game On Twitter
http://tinyurl.com/oalgbe