5 Ways Video Can Increase Marketing Results
On-line video has become the hub for marketing professionals over the past few years. From YouTube to various other media sites, there are many ways that you can reach your target audience and many benefits of implementing video as part of your marketing strategy.
In today’s business world it is essential that you take advantage of video marketing as an effective means of increasing your results. Following are 5 top ways that you can use video to increase your marketing results.
Introduce a New Product or Service
Video is an excellent way to show your customers that you are meeting their needs with new products or services. You can also use video to show off your existing products or services. Telling your customers just how great your products are through text is not a bad thing but video will give you the benefit of showing the product and telling about it at the same time. Illustration is always a better way to get your point across.
Show Testimonials from Other Customers
Research shows that testimonials have a major impact on whether or not a customer buys a specific product. Video testimonials have a much higher impact on website visitors than simple written stories from customers. Implementing video testimonials into your website could help you to increase sales by as much as 30 percent or more.
Show Customers How to Use Your Products
How to videos are hot right now. This is the most popularly viewed video by consumers and can seriously impact your sales. Posting videos that show consumers how to use your product is an excellent way to bring in more business.
Advertising through Video
Advertising today has its challenges and you can meet most of those head on by using video. If you are a bit apprehensive about doing an entire video advertising segment, place ads on online video portals. There are a number of advertising opportunities that use video and you can make a great impression on your future customers this way.
Answer Questions
Question and answer videos are excellent in helping you to reach out and converse with your audience. You can use these videos to respond to comments or even emails if you want. This will encourage trust between your customers and your company and will likely cause an influx of additional questions that your readers want answers to. You do not have to answer every question through video but choose some of the best questions and implement video answers to them.
All companies are different and many may use marketing techniques that are not right for others. Video marketing however offers benefits to every company, no matter what industry and no matter what size. If you are looking for ways to increase your marketing effectiveness, video is an excellent choice.
This guest article was written by Jake Oates from Vidify, visit vidify.co.uk . Vidify are specialists in London based video production.
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Inspiring ideas, thanks!
I definitely agree with you on this, aside from pics, posting videos is an effective way of engaging with your target audience. Not everybody would really take the time to read, so video is definitely a great alternative.
I love the testimonial idea and will now ponder how to introduce this to our clients to gain their buy in and appear on film for us.
Thanks for sharing these great tips
Jules
I, too, like the video testimonial idea. I’ve watched many such videos on sites selling products that I’ve purchased. They are really more powerful than simple words. You can get people to watch a longer testimonial than they’re likely to read, too.
One great thing about question and answer videos is that people will often phrase a search term in the form of a question. I find that there is less competition for searches terms that are questions so Q&A videos can be a win-win – the viewer gets a common question answered and you get more traffic.
I think this blog has something really good…The greatest online video-sharing service, YouTube, is the perfect place for promotion strategies to glow, if only promoters know how to pick up the focus.