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07/07/2008 by
5901 views

Adidas: Ajax Amsterdam Shirt Swap Viral

Adidas wanted to create buzz around the introduction of the new Ajax Amsterdam home shirt for season 2008-2009. Below viral commercial Ajax Shirt Swap was created by TBWA and was shot at Leidseplein in Amsterdam.

The seeding is done by TBWA digital a spokes person said. When we asked: who’s doing the viral tracking, there was a silence on the other side of the phone line. It probably means: results are not being tracked..

Hopefully this will be the next step for traditional advertising agencies, that they will start measuring and tracking their creative output.

Creative output
can be made tangible, if you are willing to measure i.e.: the number of viewed viral clips across all social networks, number of visitors to any site, number of downloads at a site, number of new opt-in e-mails, number of leads or number of sold units.


The listed company Ajax performed very bad last seasons, since Ajax was not able to qualify for the UEFA Champions League. Maybe Ajax will get better results this season, with their new coach Marco van Basten?