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28/02/2009 by
7674 views

Bavaria Spoofs Heineken Walk In Fridge

Dutch beer brand Bavaria just launched a TV commercial that leaves no mistake. It’s a professional spoof on the popular Walk In Fridge TV commercial from competitor Heineken, which was released late December 2008.

The first few times I saw the Heineken Walk In Fridge online, I almost wet my pants. A great consumer insight made the Heineken TV commercial very popular across many markets.

It was viewed over 3 Million times at YouTube alone. It created incredible buzz and people watched it over and over again online.

I feel the Bavaria spoof is a nice try. But will this spoof also be funny after having seen it 1 or 2 times?

I doubt it.

Does it show Bavaria’s weakness if the spoof is not as compelling as its original?

I do think so.

Did Bavaria make a mistake by spoofing on TV instead of spoofing only online?

Afraid so.

Is it a matter of taste or a professional opinion that the comparison between the 2 commercials clearly proofs why Heineken is the leading International brand here?

To me it’s pretty obvious.

What About You?
Am I being too tough on Bavaria here? Would love to read your opinion in the comments below.