Viral Video: Become A Schweppesonality!
Earlier this year we wrote about Swisscomm‘s Lost in Val Sinestra, an entertaining viral video which you could personalize using your Facebook account. Schweppes has decided that this time a viral should be just about you: Schweppesonality.
The European-wide campaign “Schweppesonality” is destined to honor those consumers who have contributed in making what the Schweppes brand stands for today
The viral experience consists of being part of a personalized film. You’re immediately absorbed into the action to become the star of something big.
In the headquarters of the “Schweppesonality Magazine”, you are led by the editor-in-chief through the various stages of the creation of the next issue of the magazine. At the end of the film, you will feature on the cover of the next issue of the magazine and you are even displayed on giant billboards all over a big city.
With your own Schweppesonality magazine cover, you can enter the election of the “Schweppesonality of the Year”. Post your cover on Facebook and Twitter, try to collect as many votes as you can to win one of the iPads or Schweppes cocktail mixing sets.
This is the first online campaign ever for Schweppes launched by OSI. We are working with a creative agency, seeding agency and brand monitoring agency to optimize before and during the campaign and to be able to have a good evaluation of the campaign. The most important thing for us, is to learn from this first experience in order to really make a big impact in 2011! We are launching in an English campaign on our European website schweppeseuro.com and launching translated versions with local seeding campaigns in Italy and Hungary. This way we hope to build a success case in those countries to serve as an example to our other partners/countries
— Menno Braakman – Online Communication Manager Orangina Schweppes International
Schweppes has released a “Making of Video“, always exciting to see how these kind of campaigns are being built.
See the video below:
You can see what it takes to develop a high quality viral video. What do you think of it? You can check out the viral here.
Source: Schweppesonality press release