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22/07/2009 by
143 views

Web Boarding With Nike, Converse & Adidas

Normally I surf the web, but the past few days I’ve been boarding it. I don’t skateboard, but I do like to watch the ones that know what they are doing. Obviously skateboard videos are finding their way to their audiences for years and years, but it seems like last month they are making their way to a broader audience.

I couldn’t help noticing Nike, Adidas and Converse released skateboard videos the past weeks promoting their brands and I’d like to share these because I think the videos work perfectly in setting the tone, creating the vibe. Unlike many others.

Nike’s ‘Debacle’ Trailer video

First Nike released their ‘Debacle’ movie, full HD, 23 minutes long, made in 10 months and featuring amazing skill. For the next two days you can download it in 720p at Nike SB.


Then Nike released a very smooth, mood setting commercial to celebrate the release of Paul Rodriguez‘s third shoe. The spot was inspired by the popular ‘93 Hip-Hop track ‘It was a Good Day’ and parallels what P. Rod feels an ideal LA day would play out…

Nike SB – Today Was a Good Day – P. Rod & Ice Cube. Over 112,000 views in 5 days.

Then I realized Adidas released a skateboard video as well, early May, titled ‘Diagonal’, in which they present their European team. Watch and download the full movie here. It took them two years of filming, resulting in this very cool movie. This is the opening sequence:

Adidas – Diagonal Opening Sequence

And as if all this wasn’t enough my friend Keith showed me yet another skateboard commercial, by Converse:

Converse – Skate Helicopter Chase

At the moment this commercial does not seem to be very viral, but things may change for Converse when things ‘continue’. Just don’t wait too long Converse, because I will not be in the skateboard mood forever.

To conclude this post; I was fascinated by these skateboard videos, they do not try to sell me stuff and still I am looking at the Nike, Adidas and Converse skateboard shoes collection right now. They did a good job with these mood setting videos.

 

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Niels Bellaar
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Comments (4)

  • Marc
    22/07/2009, 22:56

    Just awesome videos. And I agree with you, the videos create the right atmosphere, I am also looking at their collections.

     
  • Magnolia Medina
    23/07/2009, 11:46

    I am doing a research on viral marketing for my master. If you want to participate, please click this link:

    http://www.surveymonkey.com/s.aspx?sm=kir1HOU0ur4YjWIbqTy1QQ_3d_3d

    Thanks

     
  • Mark 23/07/2009, 15:52

    Pretty cool vids. I prefer the Adidas video. How that one is created is really nice.

     
  • AdidasBlog
    28/04/2011, 19:31

    I Love Adidas Shoes Perfect.