Web Boarding With Nike, Converse & Adidas
Normally I surf the web, but the past few days I’ve been boarding it. I don’t skateboard, but I do like to watch the ones that know what they are doing. Obviously skateboard videos are finding their way to their audiences for years and years, but it seems like last month they are making their way to a broader audience.
I couldn’t help noticing Nike, Adidas and Converse released skateboard videos the past weeks promoting their brands and I’d like to share these because I think the videos work perfectly in setting the tone, creating the vibe. Unlike many others.
Nike’s ‘Debacle’ Trailer video
First Nike released their ‘Debacle’ movie, full HD, 23 minutes long, made in 10 months and featuring amazing skill. For the next two days you can download it in 720p at Nike SB.
Then Nike released a very smooth, mood setting commercial to celebrate the release of Paul Rodriguez‘s third shoe. The spot was inspired by the popular ‘93 Hip-Hop track ‘It was a Good Day’ and parallels what P. Rod feels an ideal LA day would play out…
Nike SB – Today Was a Good Day – P. Rod & Ice Cube. Over 112,000 views in 5 days.
Then I realized Adidas released a skateboard video as well, early May, titled ‘Diagonal’, in which they present their European team. Watch and download the full movie here. It took them two years of filming, resulting in this very cool movie. This is the opening sequence:
Adidas – Diagonal Opening Sequence
And as if all this wasn’t enough my friend Keith showed me yet another skateboard commercial, by Converse:
Converse – Skate Helicopter Chase
At the moment this commercial does not seem to be very viral, but things may change for Converse when things ‘continue’. Just don’t wait too long Converse, because I will not be in the skateboard mood forever.
To conclude this post; I was fascinated by these skateboard videos, they do not try to sell me stuff and still I am looking at the Nike, Adidas and Converse skateboard shoes collection right now. They did a good job with these mood setting videos.