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12/06/2013 by
2871 views

Energy Noodles: Testosterone Promo Video With Happy Ending

Today the manufacturers from Boss Noodles launched their latest innovation called Energy Noodles, a hilarious promo video with happy ending.

 Energy Noodles: Testosterone Promo Video With Happy Ending

The groundbreaking noodle snack was produced in a brand new plant (with excellent working conditions), located just downstream from the Viagra factory in the Do Ping province in China.

Just on time for this summer’s major sports events, Energy Noodles promises to deliver totally legal competitive advantage with rock-hard side effects to sportsmen and businessmen alike.

Ready for explosive squirts and happy endings?

Energy Noodles: Hilarious Video With Happy Ending?

Energy Noodles launches with a testosterone-filled advertising film, with happy ending. The video features the Athletic Cycling Team who, have been competitively engineering their urine samples for participation in this years already legendary Tour de France.

0 Energy Noodles: Testosterone Promo Video With Happy Ending

“Beating the super strict urine and blood tests around the world have been our nr.1 challenge and we feel confident that we will pass the test in at least 9 countries” says Italian team leader dr. Frederico Lamborghini.

To support the campaign a state of the art flash website EnergyNoodles.com was developed where you will find inspiration and innovation.

My Opinion?
Sometimes a brand goes fully overboard in its attempt to earn global attention.

Energy Noodles was in control enough to let go. Clever, witty and with guts.

The video could go viral and become a limitless long tail viral hit video.

Their ROI? Earning global attention, AIDA, NPS and “TOMA-ness”.

This campaign reminds me of old skool virals starring Terry Tate by Reebok, Trojan Games by Trojan Condoms or the 100 Meter Porn by Freeware.de

What About You?
How do you rate the Energy Noodles video? How about Terry, Trojan or Freeware? Share your thoughts in the comments below.

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About the Author
Igor Beuker was CMO at 3 listed companies, chairmain at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 2 agencies (sold to WPP) and Global Chief Social Officer at Mindshare. Now he is ‘freejack’ consultant and still a sought after keynote speaker.

 

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Comments (2)

  • Rodger Dodger
    19/06/2013, 15:52

    Sex cells and when it comes to advertising and brand recognition, nothing works better.

    Now we’re screwed here if we think we go back to sake and the old days.

    Western influences Eastern consumers.

     
    • Hi Rodger,

      We feel you are very right. Not many have the guts to do so, we hope you liked it: power charged super sexy noodles :-)

      Cheers

      Igor

       
 
 
 
 
 
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