French Football Players Star In Nike Virals

Our former co-worker Martina (Adverblog) works at Nike and she created 2 viral commercials with DDB and Mindshare Paris for Nike France. In below commercial you see Olympique Marseille’s football player Hatem Ben Arfa score an amazing point playing petanque…

Nike is running a campaign for Nike Sportswear called V is for Victory, to promote their Track Jacket.

It echoes when the first viral commercial was released one week ago. In this commercial Guillaume Hoarau and Claude Makelele, football players at PSG are playing table football. As they face difficulties against a very good player (the world champion) Hoarau scores a cool goal…

The two videos gently play on rivalry between Olympique and PSG and focus on the talents of these players and their thirst of victory, which go even beyond their professional environment, during hobbies, in which you are not accustomed to see them.

Although I like the commercials a lot (huge football fan myself) I doubt if DBB’s “rationale” gets very clear to consumers when they have seen these commercials? If Martina had not shared her inside information, I would not have guessed what product or message Nike was promoting. And I think the sole purpose of viral commercials is to get a crystal message across to the target audience?

A blog has also been opened on France largest social network Skyrock, where you can find all sorts of goodies, but mainly where you can have access to live video chat with Nike Athletes. It is all part of a more global campaign with traditional media (Outdoor, Press).

Off course we are curious who did the seeding and tracking of the viral commercials.

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Source: Adverblog.