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25/11/2009 by
5871 views

Increased Spend On Social & Video

Today eMarketer released data from the BtoB Magazine 2010 Outlook: Marketing Priorities and Plans survey. In short, things are looking pretty rosy for anyone involved in social media and online video. If you’re into banners you may want to look the other way.

Don’t say I didn’t warn you! Join us after the jump for more….

Further research by Visible Technologies and SiriusDecisions shows us why marketers are shifting their budgets towards social media.

Awareness and engagement are clearly two key drivers behind the increased spend in social media. Whilst it is great news marketers are continuing to shift their budget towards online, and social media specifically – it is crucial to have the right tools in place to measure the success of your campaigns. The image below gives an indication of the key metrics applied by b2b marketers currently.

Our friends at ViralTracker offer a video tracking solution which helps brands to track and measure reach and reponse, as well as engagement. By tracking your viral content you will be able to increase your ROI, improve your reach, gain valuable market insights and optimise your creative output.

Are you increasing your spend on social media and video in particular? Are you looking for ways to maximise your budget and get the most out of your campaign? Get in touch with ViralTracker here.