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16/05/2008 by
5426 views

Medion Erazor: Viral Game Trailer Sissyfight

Is your PC a Sissy? Get a tough one! This is the call-to-action in the recently launched viral game trailer of Medion Erazer, the world’s first gaming PC.

YouTube Preview Image

The game trailer was created by TBWA Germany and animation company Virtual Republic.

I really like the game trailer created by TBWA. And more important, so does the target group: hardcore PC users and gamers, based on many reactions online.

But if you think of closing the loop in viral marketing: with this hardcore online target group, why not also show the URL of Medion Erazer’s website in the end screen of this viral trailer?


In what retail or e-tail shop can I buy this new game PC if I like it? Where do I go if I want more information about this product? Google can’t even find the site?

I think it’s a missed opportunity and again proves that many traditional ad agencies do not really understand the behavior of die-hard connected consumers.

Do you agree or disagree in this case?

Source: Ads of the World

 

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