Microsoft: Great B2B Viral The Break Up
The Break Up by Microsoft Advertising shows painfully how CMOs should bring the love back to consumers in a striking way.
I think that the Microsoft video commercial shows in a painful way, how advertisers don’t understand modern consumers’ behavior at all.
Which I feel is totally true in too many cases.
If I look at the media-mix of many brands, only 3-5% of their total media budget is allocated to online, while the media behavior their target group is spending about 40% of their daily media time at the internet.
The brand managers that will not tweak their media-mix, will be the ones that keep complaining: “it’s so difficult to reach my target group these days”.
I say: consumers can still be reached like in the old days, but many brands and their consumers just don’t hang out in the same places anymore.
I feel this The Break Up video clearly emphasizes the huge gap between advertisers and consumers.
What About You?
How do you rate The Break Up video? Very relevant and true or fun but makes not sense at all?
Other viral internet commercials launched by Microsoft are: Context Matters 1 and Context Matters 2.
Source: Buzzing Bees.