National Geographic’s Footage Gone Viral

Consumer’s don’t share your message when the intend of the video is all about selling. However, they’re happy to spread a video that delivers entertainment, unique footage and a fair amount of quality. National Geographic understands these values like no other. The proof? A video with amazing footage gone viral by generating over 1.5 million views in 2 weeks.

With over 1.400 videos uploaded in the last 3,5 years, National Geographic must have gained a great amount of knowledge about online videos. Continue reading for more insights on National Geographic’s use of online video.

Over time, National Geographic collected a fan base of 220.000+ subscribers on their YouTube channel by consistently uploading great material that has been or will be broadcast on their television channel. This amount of folllowers make it “easy” to spread content. Check out the amount of views in a relative short time after being upload from the video Face-Off With a Deadly Predator.

Viral curve of Face-Off With a Deadly Predator

With several videos with over a million views, National Geographic shows that publishing television content on the web is good for the brand. People love to watch videos whenever and wherever they want, not being bounded by a certain time or place.

Channel of National Geographic on YouTube

The videos don’t have to hold unique or content that hasn’t been published before. I think that National Geographic publishes this content to be one step ahead of the sharers that would have ripped the episodes from television and uploading it to their own channels. This will cause a drop of subscribers and makes it no longer possible for National Geographic to add special web advertisement to the videos like in the video above: a call to action to order the book from the video.