Nike Football: Awesome Animated Film ‘The Last Game’
Heading towards the World Cup 2014 in Brazil, Nike Football has launched an awesome animated film titled The Last Game.
On 9 June Nike Football released part three of its #riskeverything campaign. The Last Game’ is a story about risky football versus safe football.
The film The Last Game is a five-minute animated feature starring some of the world’s greatest footballers on a mission to save football from the hands of a villainous mastermind, The Scientist.
Nike Football: The Last Game
The Scientist – a suave, smooth operating genius – has been analyzing the game for years. He is dismissive of the audacious risks that the likes of Cristiano Ronaldo, Zlatan Ibrahimovic and Neymar Jr. take on the pitch.
The scientist and the clones want to prove that riskless football is more effective.
Ronaldo Fenomeno and the original players disagree, and they are willing to risk everything to prove the scientist wrong. There is only one way to know who is right: the Last Game.
Featuring (animated): Cristiano Ronaldo, Wayne Rooney, Neymar Júnior, Zlatan Ibrahimović, Andrés Iniesta, David Luiz, Franck Ribéry, Tim Howard and Ronaldo Fenomeno.
The Last Game was created by Wieden + Kennedy and Passion.
Nike Football is taking marketing and branded entertainment to another level.
Again an awesome way of brand marketing. This video is going extremely viral, and is earning massive attention with over 10 million views. In just one day!
#riskeverything is becoming a mechanism with mileage, far beyond a campaign.
The Last Game is topping my expectations. And I hope yours too!
What About You?
How do you rate the Last Game? We all get smarter from peer discussions, so share your opinion in the comments below.
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About the Author
Igor Beuker is an acclaimed trendwatcher & pro speaker, serial entrepreneur, marketing consultant and board member at several disruptive media, technology and entertainment firms. Book Igor as keynote speaker, follow Igor on Twitter or contact him via LinkedIn.