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01/06/2014 by
504 views

PSY Gangnam Style Hits 2 Billion Video Views On YouTube

The viral hit video Gangnam Style by PSY hit 2 million views on 31 May, and is the most watched video in YouTube history!

PSY GangnamStyle 2 BillionViews 500x352 PSY Gangnam Style Hits 2 Billion Video Views On YouTube

- His video was first posted on YouTube on 15 July 2012
- It clocked the 1 billion milestone 22 December 2012
- Justin Bieber’s hit Baby is stuck at 1 billion views
- PSY’s next track Gentleman hit 690 million views in year one

What else can we expect from this Korean music phenomenon?

Gangnam Style Hits 2 Billion Views

The rapper thanked the audience on Twitter this morning, also announcing to be back soon with a joyful one. We really can’t wait to see what’s next.

On behalf of our editorial team and our readers I would like to say: PSY, congrats on these stunning results. You really rock!

We have been covering so many stories about PSY here on ViralBlog. One of them was even read over 149.000 times, the most read story in our 7 years history.

My Opinion

I don’t care what anyone’s opinion is. PSY created a monster video that has shattered every viral video record, putting Gangnam in the internet hall of fame.

PSY scripted a viral in a way that we have not seen in a long time. Strategy, tactics, content and distribution all so clever.

Talking about the metrics of this video?

- Over 2 billion views with massive long tail power
- More than 8.3 million people liked the video
- The video was shared over 2.3 million times

Coolest thing in closing the loop and building a powerful opt-in database of fans? PSY earned 1,139,362 subscriptions on his YouTube channel!!!

That powerful base of fans will be his initital seed for his next video clip. A play that so far only a few brands have coined.

Old Spice now has over 412.000 YouTube subs on its offical channel.

Red Bull has 3,5 million YouTube subs. That’s their main channel. They also have verticals like Racing and Music.

Acquiring one new sub YouTube could have a CPO of $2-$4, so do the math yourself!

So CMOS, watch and learn how video marketing could achieve your brand and business objectives.

What About You?
What do you expect from PSY’s next track? We’d love to see your ideas.

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About the Author
Igor Beuker is an acclaimed trendwatcher & pro speaker, serial entrepreneur, marketing consultant and board member at several disruptive media, technology and entertainment firms. Book Igor as keynote speaker, follow Igor on Twitter or contact him via LinkedIn.

 

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