RayBan – Guy Has Glasses Tattooed On His Face

In the past, RayBan has been pretty successful when it comes to viral videos. Yesterday, RayBan released their latest video: “Guy Has Glasses Tattooed On His Face”

Under the name Never Hide Films, RayBan releases viral video to promote their glasses. In this series, their most successful video yet; the famous Sunglass catching video got over 4.5 million views on YouTube.

Even though not all of RayBan’s videos were this big of a hit; “The Kiss”, “Human Zoo” and “Streaker” for example, RayBan is text book example of how online video can reach and engage millions of people.

Through the Never Hide Films’ YouTube channel, RayBan has created a large group of followers, which they can easily provide with compelling content in order to create a viral effect.

And most of RayBan successes contain the so called WTF factor: “Cow Gives Birth To A Dude” and also the latest video “Guy Has Glasses Tattooed On His Face” leave you with a feeling of ‘what just happened’. Which makes it the perfect content to pass on to your friends, since you know they will end up with the same surprised face as you did.

As said, the “Sunglass Catching” generated over 4.5 million views on YouTube alone. However, the video was uploaded to more video portals than just YouTube. Even though YouTube generated by far the most number of views, a viral measurement tool can help gain insights in how a video is spreading online and how it’s success, or failure of course, is evolving.

ViralTracker is such an independent third-party viral measurement company, that measures reach, response, ratings and comments of viral videos, trailers and widgets, at millions of blogs, communities, social networks and over 350 video sharing portals in more than 50 countries.

Given the success of the other videos, we have asked ViralTracker to track the “Guy Has Glasses Tattooed To His Face”, now at 57.033 views, to grasp its viral spread.

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Source: Adverblog, The Future of Ads