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20/04/2011 by
7923 views

Rebecca Black Tops Justin Bieber On YouTube?

The 13 year old Rebecca Black, who until a few weeks ago was completely unknown, has achieved the impossible: she topped Justin Bieber as the world’s most viewed YouTube Channel this month.

The California based schoolgirl achieved internet infamy when her teen pop song Friday was discovered on YouTube by US comedian Michael J. Nelson. The song has since been widely reported and credited as the “worst song ever”.

Friday, which features Rebecca Black counting through the days of the week, and debating whether to get in the front or back seat of the car, was produced by LA outfit, Ark Music Factory.

The video has now had over 110 million views at YouTube alone. The clip was posted Mid February 2011! This dazzling number of video views also puts Friday well ahead of recent Bieber release Pray.


Accidentally or not, Ark Music has now achieved the impossible: topping Justin Bieber and Lady Gaga, and media giants such as CNN and the BBC as the world’s most viewed YouTube channel overall this last month – by the slenderest of margins.

However, Rebecca’s star has already seen her daily views fall from 7 million at the peak of “Friday Fever” to less than 3 million now. Justin Bieber is expected to shortly reclaim the monthly top spot, and remains the top star overall on YouTube, with over 1.5 billion cumulative views on his main YouTube channel.

Source: Famecount’s Top You Tube Channels Worldwide.

To CMO’s in the Music, Movie and Games industry: maybe you can help your co-CMO’s at the next industry event, by telling them TV is not the only full motion medium that can achieve massive awareness fast?

Tip from us to CMO’s: Create great online video content, seed it online and watch with ViralTracker if it becomes a weapon of mass affection. Or make it a very bad video and you could earn attention as well, we have just learned.

And if I look at many TV commercials, most CMO’s should also be able to create a lousy online video. Big difference with web videos and TV commercials: gaining eyeballs on the web with poor video content is could damage your brand for free…

Another free tip for CMO’s: Add a celebrity to your online video. He or she might cost you $100,000, but you will probably decrease your Costs Per Contact (or CPV/ CPE) to $0,02 or less.

Next the celeb in your video might earn you $1 to $2 million free media value. Mostly TV GRP’s are not for free and I did not see a TV commercial spread virally on TV for a while…

What could a Celeb in your video contribute to: Reach, CPV, Earned Media and ROI?

Take a look at Smartwater’s viral video starring Jen Aniston. Almost called: Jennifer Aniston’s Sextape…

Special thanks to our friends from social media statistics service Famecount for sharing the data. I hope to bring you more hot news and brand benchmarks coming period, so you can follow me on twitter if you want to be the first to know.

 

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Igor Beuker
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