Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
 
ViralBlog Logo
Close this box

Sign-up to get the content you like


Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

 

By signing-up you agree upon our terms and conditions

 
07/10/2013 by
886 views

Rebel Rocket Attack Hits Disney’s Dumbo

Bansky has uploaded a video to YouTube which shows a group of rebels shooting Disney’s flying elephant, Dumbo, out of the sky with a rocket launcher.

rebel terrorist rocket attack dumbo 500x273 Rebel Rocket Attack Hits Disneys Dumbo

With Banksy, it’s sometimes hard to tell what political statement he wants to communicate . But one thing is for sure: he always has a message.

The 90-second video was posted on YouTube last Sunday (6th of October) accompanied by the message:

“I’m not posting any pictures today. Not after this shocking footage has emerged…”

0 Rebel Rocket Attack Hits Disneys Dumbo

The video is becoming more viral each time we’ve checked the amount of views.

Today (Monday, 7 October) it already reached 1 million views!

Some theories include that the video is a specific reference to the situation in Syria.

Banksy uses elephants as a symbol of poverty or even as a symbol for the USA.

Some blogs believe that the video is suggesting his next work will be located in DUMBO – the Down Under the Manhattan Bridge Overpass – a neighbourhood in Brooklyn.

This could be a logical explanation as Banksy is currently engaged in ‘Better Out than In’, a project that sees him act as artist-in-resident to the streets of New York.

The project involves creating one work of art a day for in October.

The work includes a New York delivery truck converted into a mobile garden (includes rainbow, waterfall and butterflies), which looks like -again- a Disney movie scenery…

Banksy new york delivery truck 500x334 Rebel Rocket Attack Hits Disneys Dumbo

Remarkable is that Banksy is not the master of all available mediums.

Banksy started on walls, and only after mastering that craft did he move on to galleries and eventually film.

He’s not on Facebook or Twitter—unless you count all the people posing as him—and he doesn’t have a blog.

Instead, he uses a handful of mediums that work best for his brand and that he can confidently deliver great content in.

So it’s quite remarkable he has used YouTube now, in order to spread a new message. Perhaps a new movement?

My Opinion?

I tend to look at the video from a marketer’s point of view: what can we learn from it?

I believe Banksy’s work is more an art form than a ‘commercial guerilla marketing campaign’.

But Banksy does some very interesting work that may help you on your next campaign:

Think out of the box, provoke or inspire your audience and perhaps make them even laugh!

What About You?
So what do you think Banksy is trying to tell us whit this video?

And what do learn from it, from a marketing point of view?

Follow & Share
Want more stories on breaking with the status quo? Browse our category Viral & Social Video, join us on TwitterLinkedInFacebookPinterestRSS and get our weekly E-mail Newsletter for updates and free bonus content.

About the Author
Laurens Bianchi is an independent online (sport) marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is also the Social Media Consultant for the Royal Dutch Football Association.

 

Follow Category?

Follow Author?

Laurens Bianchi
29 more

Follow Tags?

artistFollowUnfollowartworkFollowUnfollowattackFollowUnfollowbanksyFollowUnfollowbrandingFollowUnfollowBrittainFollowUnfollowbrooklynFollowUnfollowcampaignFollowUnfollowdisneyFollowUnfollowDumboFollowUnfollowdumbo is deadFollowUnfollowfilmFollowUnfollowGraffitiFollowUnfollowguerillaFollowUnfollowHoaxFollowUnfollowhollywoodFollowUnfollowmarketingFollowUnfollowmovieFollowUnfollownew yorkFollowUnfollowparodyFollowUnfollowpixarFollowUnfollowpoliticalFollowUnfollowRebelFollowUnfollowstatementFollowUnfollowsyriaFollowUnfollowterrorismFollowUnfollowTerroristFollowUnfollowukFollowUnfollowUSFollowUnfollowvideoFollowUnfollowviralFollowUnfollowwalt disnetFollowUnfollowyoutube. terrorFollowUnfollow
 

Comments (1)

  • Igor Beuker 07/10/2013, 21:26

    Cool story and video, think you have a blog scoop here..?

    Think the video will go very very viral, and might even create buzz at the coffee machines at work?!

    Agree with your opinion.

    I guess the creator is trying to say that we adults should empower the beauty of kids: make love, not war. That’s why he chose Dumbo and the little boy in the end.

    Kids are pure and innocent, they are not yet spoiled by power, money, hatred, politics, religion, etc etc