Smile, You’re On Camera: Content & Video Marketing Tips
Why content and video marketing seem hot? For business owners, getting their message out to the public is critical, especially in today’s Internet age.
With that being said, how do you go about marketing your company, making sure your products and/or services get the most attention possible?
If you have trouble answering that question, you could be putting your business in jeopardy of missing out on a large swath of potential customers.
While using social media to tweet, share, and pin information and images about your company is great, do you do much with videos?
If the answer is no, this might be the year you put your best face forward and change that.
Whether it is a video of your products and/or services (including your latest ventures), a history of your company, or a look at some of your key staff, videos can be a great way to introduce potential customers to your company, while reminding current ones why they do business with you in the first place.
If this is the year you decide to introduce more visuals to consumers, take note of the following:
While you may think that video is going to cost you an arm and a leg, especially compared to the freedom of tweeting and sharing whenever you want, videos can be a very cost-effective means of branding.
Given how you are likely monitoring your advertising and marketing budgets, putting a few videos up online each month is a great way to share your message via a number of online platforms.
While it will likely start out on your website or YouTube, it can quickly be sent out through Facebook, Twitter, Google+ and other popular social networking sites. As others transmit your video message for you, you essentially are getting free advertising;
One of the more popular ways to get people to watch your business videos is by providing “how to” pieces. No matter what your product or service is, putting tutorials and reviews online is great PR.
Consumers will start to look at you as the authoritative source for the respective product or service, assisting them with their questions or issues.
As you build trust with consumers, they are more apt to refer their friends and family to your site and videos moving forward;
There is no doubt most consumers like to put a face to a name. With that in mind, having videos featuring your key staff members can enhance the company’s ability to do more sales.
Whether it is one of your customer service reps or a key person in management that deals with the public, seeing a short video of what they do at work can be beneficial to you.
You can also run customer testimonials when consumers have had a good experience with one of your employees, thereby bringing a little more human touch to people doing business with you.
If you don’t think this works, give it a try, you may be pleasantly surprised with the results;
Lastly, don’t be afraid to shoot video when you or your team are out trade shows, networking events, and when doing something positive in your community.
As an example, say your company is sponsoring a local 5K race to benefit the local youth baseball team. Get that message out on video as quickly as possible, showing how you helped bring about this event.
When community members see that you are taking an active interest in their lives, there is a good chance they will do business with you if you have something to offer them.
The power of the video can open up new doors of business for you, introducing your company to some who may not have even heard of you before.
If videos have not been a part of your promotional platform up to this point, get the cameras rolling today.
What About You?
Content and video marketing, do they make you smile or cry? I’d love to hear why in the comments below.
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About the Author
With 23 years’ writing experience, Dave Thomas covers a variety of business and consumer topics, including finding the right gutter guard for your home.