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30/03/2009 by
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The Simpsons Adidas House Party Spoof

The year 2009 marks the 60th anniversary of the adidas Originals iconic 3-Stripes Trefoil mark introduced by company founder Adi Dassler. In keeping with this important milestone, adidas unveiled its largest global brand campaign ever, which includes the brand’s first-ever TV commercial and features the track Beggin’ remixed by Pilooski.

adidas Originals

The adidas Originals campaign kicked off in the US on November 18, 2008 with The Invitation video. A week later the star-studded “House Party” commercial was released, featuring musicians and icons such as Katy Perry, Russell Simmons, Missy Elliott, David Beckham and Ilie Nastase. In total there are 18 celebrities to spot.

As part of its full year advertising campaign (TV, print & online) the sportswear giant has incorporated interactive video-within-video technology (by Coull), which enables users to click at various points of the film to view extra footage and secured a dedicated Adidas Originals section on Xbox Live, where gamers can browse and download relevant content. Adidas has also kicked off a takeover of urban youth magazine RWD featuring video and picture galleries. Other elements will be rolling out later this year.

UK television channel Sky 1 made a hilarious parody of the Adidas “House Party” commercial to promote The Simpsons and to celebrate the originality of the Simpsons, 20 years on the air. Featuring celebrity stars Homer, Bart, Lisa, Maggie and Marge ..

Source: Adidas, NMA.co.uk

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