Unauthorized WWF Video To Become Viral?
Just in time for the anniversary of 9/11, last Tuesday, a controversial Tsunami print ad for World Wildlife Fund (WWF) popped up at several blogs and news sites worldwide. The ad was created in December 2008 by a team at DDB Brazil.
The team that created the ad, is no longer with the agency. DDB Brazil apologizes to anyone who was offended or affected by the ad. “It should never have been made and it does not portray the philosophy of the agency”.
Yesterday, a video version of the ad was uploaded on Youtube, showing dozens of planes headed for lower Manhattan. Many people commented that the video is even more tasteless than the original print ad, others find it a strong and creative way to make a statement.
Check out the video and tell us what your opinion is.
Obviously, WWF is not very amused with the ad and video. Therefore they published an official note of clarification immediately. But Adweek mentioned today, that the Brazilian WWF did approve the ad in 2008, as mentioned in an e-mailed statement from DDB.
Looks that all ingredients are there for the video become viral. Let’s see if this will reach our Viral Friday.
Follow Category?Viral & Social Videos
Follow Author?Laurens Bianchi