Where To Syndicate Your Online Video

The incredible viral success of the recent Kony video offered tremendous lessons for marketers across the globe, especially those who wish to capture the interest of a specific target audience.

Designed to highlight the alleged war crimes of fugitive Joseph Kony on behalf of nonprofit Invisible Children, the video went viral within a matter of hours and received intense exposure through social media outlet YouTube.

The immense success of the video was facilitated by several key factors, including the decision to market it at the inquisitive and increasingly influential tween demographic.

In addition to this, the video’s exposure through social media websites was also key, as this tapped in to the global nature of these resources and the ease with which content can be shared across numerous interfaces.

The lessons learned from the Kony video may be key for marketers, as they look to syndicate their video content and promote a brand or cause.

Where To Syndicate Your Content: 3 Key Resources

So how should you look to promote your video, and which are the best websites on which to syndicate your content? Consider the following options.

YouTube

As one of the primary factors in the success of the Kony video, Youtube is no stranger to the intricacies of viral marketing. Now a subsidiary of Google after it’s sale for over $1.6 billion in 2006, it is even more influential as a promotional tool and enjoys a deeper integration with sites such as Facebook, Twitter and Google +.

In addition to this, YouTube has a growing user base of individuals who upload, share and enjoy content on a daily basis, and this can be considered as a vast captive audience that has the potential to make your video go viral.

Google + Hangouts

If there is one criticism of YouTube, it is that it lacks a social structure that enables users to enjoy real time and genuine conversation. This means that some videos may fail to make the desired impact, as there is not enough user interaction around them to generate a genuinely emotive response.

In contrast to this, Google + Hangouts is a social framework first and a video sharing second, so that the process of sharing content is far more efficient and organic. Syndicating your content here is crucial, and something that can deliver genuine success for your video.

Syndicate By Bookmarking Content

Social bookmarks are significant tools through which to share content, as although these resources do not distribute files they reference them for others to view.

With resources such as Digg, Reddit and Stumble Upon extremely popular among the creators of audio visual content online, there is ample opportunity to bookmark your personal or promotional video and reach a significant audience across numerous difference sites. Social bookmarking is an underrated tool for syndicating content, and one that can make the difference between a video becoming viral and otherwise.

The Bottom Line

These syndication tools are vital for the promotion of a video and other types of content, as they offer your message as wide a level of exposure as possible. Without this assistance, your video could find itself doomed to fail regardless of its technical excellence or well intended purpose.

Adam writes about everything Online Marketing. From search engine optimisation to video syndication. This article was written by Video Tile. To find out more about how a professional film production company can optimize your promotional video and it‘s distribution, visit their website today.