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17/04/2014 by

Why ‘The World’s Toughest Job’ Goes Viral?

As many as 24 people applied for ‘the world’s toughest job: Director of Operations. Why this job interview goes viral? Because of your mom…


You could have a job where you have to stand up almost all the time, constantly exert yourself and work 135 hours a week or more.

You could be stuck with no vacation time and no time even to sleep, and the workload will actually go up on holidays.

Oh, and degrees in medicine, finance and culinary arts are required. And as for the salary – how does $0 annually sound?

Remarkably, 24 applied for the job. These 24 applicants were interviewed via webcam.

After a strange interview, they got the surprise of their life: it appeared to be a hoax, set up by

Check out the video below. It’s worth watching all the way to the end!

YouTube Preview Image

So who could have guessed that ‘Mom’ could be a brilliant ingredient for a video to go viral?

My Opinion?

It’s great to see their reactions to the interviewer’s questions, and there’s a wonderful twist at the end that makes everything worth it.

Turns out the world’s toughest job can be one of the most rewarding, too.

But on the other hand, I instantly thought that this could also be a great awareness video for child labor…

What About You?
What do you think of this campaign? Thinking about your mom? Share your ideas.

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About the Author
Laurens Bianchi is an independent online (sport) marketing professional from the Netherlands and has been blogging on ViralBlog since 2008. Currently Laurens is also the Social Media Consultant for the Royal Dutch Football Association. Follow him on Twitter or contact him on LinkedIn.


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