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30/01/2013 by
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YouTube With Paid Content And Subscribtions?

Do you, like millions of other users, enjoy YouTube videos? Either to learn something, find new inspiring stories or just to watch adorable cats, puppies and have a good laugh.

Paid YouTube 500x233 YouTube With Paid Content And Subscribtions?

Anytime, anywhere and more importantly, for free. But this may change…

Platforms change and YouTube is no exception. With millions of users, billions of video content uploaded it may seem surprising that Google did not come up with this idea even earlier.

In the coming weeks or months (as early as the second quarter of this year) YouTube  will be launching pay-per-view channels.

According to AdAge YouTube has already contacted a small group of channel producers and asked them to submit applications to for channels that users would have to pay to access.

The first paid channels will cost somewhere between $1 and $5 a month, two of these people said. It’s not entirely clear which content will be paid or free, but YouTube is considering charging for content libraries and access to live events.

“We have long maintained that different content requires different types of payment models. The important thing is that, regardless of the model, our creators succeed on the platform. There are a lot of our content creators that think they would benefit from subscriptions, so we’re looking at that.”

~statement by Google spokesman

YouTube Pay per view Digital Payment  500x165 YouTube With Paid Content And Subscribtions?

The reason for paid YouTube videos? To challenge cable TV and streaming services like Netflix, HULU, Redbox Instant and others. And of course to earn a bit more, right?

My Opinion

However it is being said that the paid YouTube channels and subscriptions are still an experiment, in my opinion it’s not the beginning of a free YouTube video platform, but it will for sure change users’ habits and time they spent on YouTube.

Another point of view is, that brands spend plenty of time (and money) building up their base of free subscribers and it will be interesting to see how the audience will react if the content becomes paid.

On the contrary – there’s no such thing as a free lunch and people are willing to pay for premium content, right?

What About You?

How do you feel about above? Do you think it’s “just an expiriment”? We’d love to read your thoughts in the comments below.

 
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Sources: adage.com; theregister.co.uk; wallblog.co.uk

 

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Comments (1)

  • Igor Beuker 30/01/2013, 21:13

    Like the insights, thanks. I think you are mellow on your opinion.

    Is YouTube comparing itself not a bit too much to TV? A whole different and broadcasting medium type!!

    Are YouTube’s ad formats not a bit too intrusive for the social web?

    Is YouTube very transparent about the earnings on video advertising?

    Should online video platforms work their ratecard towards online GRPS AKA TRPs, IRPs, ORPs or whatever, all will all digital channels soon be measured in CPMs?

    Have you seen this, YouTube’s earnings around PSY Gangnam Style:
    http://www.viralblog.com/viral-social-videos/gangnamstyle-cashcow-6million-for-youtube/

    In short, does YouTube have its own identity or is it trying to become TV?

    I always thought: the best way to predict the future, is to create it.

    Cheers