Weekly Social Media Recap #36
Time flies and since it’s not easy to follow, read and catch-up with everything, we bring you a Weekly Recap from ViralBlog: all of the past week in one place.
On 12 September the Dutch have elections. Buzz ignited tonight, when a voting app called Stembreker was introduced on TV. Can this wisdom of crowds mechanism form a steady coalition? What can political partiesabroad expect in the future? Stembreker or Vote Breaker might be a disruptive force that will help to break through the convention of politics, but certainly seems to shake-up the Dutch 2012 elections. Power to the people 2.0: Brands and their CMOs might encounter similar collective energies in the future as well?
Back in 2009 we already praised Barack Obama’s brilliant brand interaction and consumer connectivity program. Today President Barack Obama is running for a second and final term during this election. A new campaign, with a new social media strategy. Our article was about what brands could learn from Barack Obama and his social media marketing approach. Check out this article if you want to know what you should do when a Hollywood icon bashes you with an empty chair in 2012…
It’s obvious by now that video marketing is on the rise, and several studies have found that blogs and sites with video capture more viewers for longer. YouTube is now the second largest search engine with 72 hoursof video uploaded every minute. Funny how brands with the same owner are dominating, huh? Consumers love video, because it’s more interactive, personable, and engaging than text content, which means you need to learn how to master video marketing successfully. How do you do that?
There are many disturbances that keep your focus away – noisy colleagues, excessive number of emails, meetings and much more. How do you spend your day at work? Really working full time all the time? But don’t worry, you’re not alone. Want to know which are the most time-consuming activities that keep you away from your daily tasks?
Viral Friday: Carlton Draught – Beer Chase
This week’s #1 position goes to a classy cops and robbers 80′s chase style in Carlton Draught – Beer Chase . The #2 is Roller Coaster Tycoon In Real Life. Do you remember this awesome PC game? Now live! And Let’s Roll closes this week’s top 3 with Snoop Dogg, sorry Snoop Lion and new Adidas sneakers.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
Since Facebook acquired Instagram, marketers are seeing more opportunities using highly followed Instagrammers for their influencer marketing. At the same time, discussions arise among hardcore Instagrammers how to deal with this kind of advertising. Let’s take a look a closer look how these influencers deal with this kind of situations.
Big is only good when smart. In this story you will get insights and opinions on the new TV commercials released this week by giants Amazon and Microsoft. Amazon Kindle has a good spot. They do many things well, including their TVCs. Microsoft Bing is bashing Google with a “Do the Pepsi Test” alike TV commercial. Not sure if this approach will fuel Bing’s brand and business objectives. Or that it will create boomerang and backlash. How about you?
Follow Category?Weekly Recap
Follow Author?Martin Michalik
Follow Tags?2012ad viraladidas snoop doggadidas snoop lion