Weekly Social Media Recap #42
Time flies and since it’s not easy to follow, read and catch-up with everything, we bring you a Weekly Recap from ViralBlog: all of the past week in one place.
Last week on ViralBlog among others “Pheed: Silicon Valley’s Next Big Thing?“, “Mercedes Let Twitter Users Control Their TV” and “Our 5th Anniversary: Meet The New ViralBlog”.
Mercedes-Benz has used Twitter to enable viewers to select the ending of the car brand’s latest U.K. TV advertising campaign. At the heart of the campaign is a series of three TV ads to promote the car brand’s new A-Class vehicle to younger consumers. The strategy was intended to tackle this issue by positioning Mercedes as a social advertising innovator. In this article we take a closer look at ‘the world’s first television advertising campaign in which the plot is decided on Twitter’ and conclude whether Mercedes has succeeded.
Pheed, the newest social media platform to have sprouted in Silicon Valley, is creating a lot of buzz around the net. Launched last August, celebrities like Miley Cyrus and David Guetta have already flocked to the medium. But what makes Pheed unique? Pheed’s CEO and co-founder O.D. Kobo was recently interviewed by Fast Company, and stated that the Pheed team picked the best features from Facebook, Twitter, Instagram, Soundcloud, and Tumblr and moulded them into one new platform.
Today is the 5th anniversary of ViralBlog. Our modest party includes below OOH campaign, launched in our home town Amsterdam, powered by our friend from Kinetic. But we have also included a surprise for our very supportive audience… With over 1.000.000 loyal readers in 2012, the new ViralBlog is designed to inspire the global marketing community, putting them in control.
Social marketing is about dialogue, no doubt about that. For some brands the communication is, by nature of their products and services, easier and more natural than of other ones. Bodyform UK is a brand specialized in famine hygiene products which, let’s face the truth, are not among the most easy ones to go social. Bodyform and brands alike are not that much discussed. We can also rarely see feminine hygiene (ads?) goes viral. Or not at all. Yes, it’s a picky topic and taboo, I do agree.
This week’s #1 position goes to Felix’s Supersonic Freefall Mission Highlights, with the most important moments of a new freefall world record.
The #2 is Pocket Like It’s Hot – Snoop, DeStorm & Andy in a promo of a rapping food – hot pocket. And GoPro HERO3: Black Edition closes this week’s top 3 with awesome and adventurous videos, showing what can you do with the latest GoPro camera.
Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!
Today, branding is considered a highly crucial business practice. Many firms use brands to communicate company values and philosophies with the public, and strong brands can allow businesses to thrive in a highly competitive market. However, branding missteps can be highly detrimental – and in some cases, ruinous – to new businesses, even if they have initially succeeded in creating a highly desirable product. As BusinessLink notes, a brand is represented by much more than an attractive logo or a catchy jingle.
The internet came along and disrupted the marketplace. The U.S was shocked when Newsweek announced to end its 80-year print run, ending a publishingera. Or will News weekly start the beginning of a new, digital publishing era… But a shock went through the U.S. when Newsweek announced to end its 80-year print run to focus on digital strategy. Get some interesting insights here.
The never ending entertainment machine Coca-Cola is launching its Skyfallpartnership with a 007 Coke Zero vending machine in Antwerp Central Station, Belgium. You have 70 Seconds… Do you like this new campaign created for Coke Zero to celebrate their Skyfall partnership? And what science fiction theories do you have on vending machines, digital OOH, Mobile or NFC?