Weekly Social Media Recap #45

Time flies and since it’s not easy to follow, read and catch-up with everything, we bring you a Weekly Recap from ViralBlog: all of the past week in one place.

 

Last week on ViralBlog among others “The Battle: Stunning Spoof Video Coke vs. Pepsi“, “20 Interactive Vending Machines Campaigns” and ”Competing With Instagram Is A Waste Of Time”.

Why Web Fashion Store Zalando Is Valued €3 Billion?

While offline fashion retail revenues are taking a nosedive, web fashion storeZalando was recently valued at €3 billion. In this story you will get insights how social commerce and new digital fashion players are shaking up the marketplace.

 

The Battle: Stunning Spoof Video Coke vs. Pepsi

Have you already seen the stunning spoof video The Battle? Clearly interested in the battle between the two soft drink giants Coca Cola and Pepsi, Alvise Avati directed this video to show his vision in a very creative way.

 

Competing With Instagram Is A Waste Of Time

Because of Instagram’s success, other social media platforms are frantically trying to come up with ways to compete. The commonly heard reaction around the web? No way that is going to happen.

 

Buyral: Professional Viral Clicking Service?

Probably every brand would like to have a viral? It seems to be a dream of every creative person and brand manager. But many know, going viral is not very easy. And it can be even more difficult when it’s “only” about a self-promotion. Have to say I know of one brand which does it pretty well…

 

Italian Brand Replay Introduces Social Denim

Italian denim brand Replay has introduced jeans that feature a vinyl pocket which is equipped with a small bluetooth device to update your social networks. The device is connected to the wearers’ smartphone, so they can update their social networks through a special made app.

 

Viral Friday: “Surprise”

 

This week’s #1 position goes to “Surprise” – Call of Duty: Black Ops 2 a great trailer for the upcoming sequel of a favorite game series. The #2 is Dragon Baby, giving tribute to two great movies. And Steve Jobs’ Yacht Venus Unveiled closes this week’s top 3 with a great piece of art and technology binded together by a visionary and a great designer.

Do you want to see this week’s list from 1 to 5? Go on then, and have a look! We’d like to hear your opinion about the virals. Have fun!

 

20 Interactive Vending Machines Campaigns

Vending machines are everywhere, delivering just about anything you can think of, from snacks, beverages, alcohol, eggs to cigarettes, lottery tickets, pizzaand lobster. The first reference of a vending machine dates back to 215BC in the work of  Hero of Alexandria. The Greek engineer and mathematician invented a coin-operated machine that dispensed holy water.

 

The True Passionate Moments Of Football

If sports marketing is about connecting to passionate fans and unlocking emotions, last week was stunning. See the power of the Celtic crowd, and true football fans embracing Fabrice Muamba returning to White Hart Lane after having survived a severe heart attack. Goosebumps ahead.

 

Your Content Has Been Plagiarized! What Now?

There is virtually very little that is strange in the world today. Almost everything has been discovered and written about, especially on-line. As a result, the issues surrounding copying other people are content and ideas are rife in different sectors like academia, politics and on-line business.

 

Can You Talk the CEO Into Doing Social Media?

You are the chief marketing officer at your company and you have to approach the big man or woman about trying something out. The goal, to get them to sign off on putting major time and effort into a social media campaign.