87 Cool Things – Google Creative Labs

Written by Niels Bellaar on September 27th, 2009 | 2 comments

Andy Berndt, MD of Google Creative Lab and Tom Uglow, Creative Lead did this presentation recently on Day 1 of Advertising Week 2009 (here’s the podcast). The presentation guides you through the ways consumers, companies and Google itself are using technology to create something special.

Many of the experiments in ‘87 Cool Things’ highlight mashups, interactivity, unique data usage, and the fusion of virtual worlds and reality, all in combination with the Google tools.

These innovative campaigns, projects, and even accidents can encourage us to expand our imaginations, think beyond our expectations and consider the impossible. Did you ever think Ohio could be a piano? Or that you would analyze your daily food consumption, and catalog it by cuisine? Or that an engaging and informative website could live entirely on YouTube?

From Google Maps and YouTube Annotations, to Insights for Search and a wide array of APIs, it’s easier than ever to play with inventive marketing ideas, using Google of course. We’re told to think of these tools and platforms as our blank canvas, and just have fun.

Source: Adwords Agency Blog

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2 Comments

• trevortbt says:

  January 16, 2010 at 22:38

  wow this is cool im gonna put the link to this site on my site

  Reply
• Articles about Google as of September 27, 2009 says:

  February 28, 2010 at 22:05

  [...] Lieberman says, … and more » Original Post By Google News Click Here For The Entire Article 87 Cool Things – Google Creative Labs – viralblog.com 09/27/2009 Andy Berndt, MD of Google Creative Lab and Tom Uglow, Creative [...]

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