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	<title>Comments on: Heineken Launches Responsibility Campaign</title>
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	<link>http://www.viralblog.com/widgets-social-apps/heineken-launches-responsibility-campaign/</link>
	<description>VIRAL IDEAS &#38; SOCIAL TRENDS</description>
	<lastBuildDate>Thu, 18 Mar 2010 12:55:42 +0000</lastBuildDate>
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		<title>By: Heineken Breathalyzer iPhone app</title>
		<link>http://www.viralblog.com/widgets-social-apps/heineken-launches-responsibility-campaign/comment-page-1/#comment-14026</link>
		<dc:creator>Heineken Breathalyzer iPhone app</dc:creator>
		<pubDate>Sat, 16 Jan 2010 09:48:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.viralblog.com/?p=893#comment-14026</guid>
		<description>[...] the success of last year’s Enjoy Heineken Responsibly campaign, Heineken continues talking about the signs people start to show when they’ve had one too [...]</description>
		<content:encoded><![CDATA[<p>[...] the success of last year’s Enjoy Heineken Responsibly campaign, Heineken continues talking about the signs people start to show when they’ve had one too [...]</p>
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		<title>By: Learning Solution &#8211; Online Education &#187; Blog Archive &#187; The Know The Signs “Breathalyzer” iPhone Application</title>
		<link>http://www.viralblog.com/widgets-social-apps/heineken-launches-responsibility-campaign/comment-page-1/#comment-13610</link>
		<dc:creator>Learning Solution &#8211; Online Education &#187; Blog Archive &#187; The Know The Signs “Breathalyzer” iPhone Application</dc:creator>
		<pubDate>Tue, 12 Jan 2010 19:57:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.viralblog.com/?p=893#comment-13610</guid>
		<description>[...] Heineken is taking to spread the message. They tried the same before in a similar campaign “Know The Signs &#8211; Enjoy Heineken Responsibly” before and achieved a great success. This time they have come only to take the message even [...]</description>
		<content:encoded><![CDATA[<p>[...] Heineken is taking to spread the message. They tried the same before in a similar campaign “Know The Signs &#8211; Enjoy Heineken Responsibly” before and achieved a great success. This time they have come only to take the message even [...]</p>
]]></content:encoded>
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	<item>
		<title>By: rikolino</title>
		<link>http://www.viralblog.com/widgets-social-apps/heineken-launches-responsibility-campaign/comment-page-1/#comment-3875</link>
		<dc:creator>rikolino</dc:creator>
		<pubDate>Sat, 10 Jan 2009 20:46:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.viralblog.com/?p=893#comment-3875</guid>
		<description>Great post! Could anyone provide me with a creative brief from the Know the signs campaign? Need to make a paper about it all info is welcome!

thanks

bye</description>
		<content:encoded><![CDATA[<p>Great post! Could anyone provide me with a creative brief from the Know the signs campaign? Need to make a paper about it all info is welcome!</p>
<p>thanks</p>
<p>bye</p>
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	<item>
		<title>By: One drink too many &#171; i offer you reality</title>
		<link>http://www.viralblog.com/widgets-social-apps/heineken-launches-responsibility-campaign/comment-page-1/#comment-3471</link>
		<dc:creator>One drink too many &#171; i offer you reality</dc:creator>
		<pubDate>Tue, 09 Dec 2008 23:03:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.viralblog.com/?p=893#comment-3471</guid>
		<description>[...] de noul spot publicitar Heineken şi bănuitoarea lor campanie de responsabilitate în ceea ce priveşte consumul de băuturi alcoolice, mi-am permis sa mai adaug cateva caractere ce [...]</description>
		<content:encoded><![CDATA[<p>[...] de noul spot publicitar Heineken şi bănuitoarea lor campanie de responsabilitate în ceea ce priveşte consumul de băuturi alcoolice, mi-am permis sa mai adaug cateva caractere ce [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Heineken Know The Signs &#124; The Inspiration Room™ &#124; Daily</title>
		<link>http://www.viralblog.com/widgets-social-apps/heineken-launches-responsibility-campaign/comment-page-1/#comment-3470</link>
		<dc:creator>Heineken Know The Signs &#124; The Inspiration Room™ &#124; Daily</dc:creator>
		<pubDate>Tue, 09 Dec 2008 22:00:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.viralblog.com/?p=893#comment-3470</guid>
		<description>[...] more on the campaign at ViralBlog   Share and [...]</description>
		<content:encoded><![CDATA[<p>[...] more on the campaign at ViralBlog   Share and [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: unit9 &#187; Heineken - Know The Signs</title>
		<link>http://www.viralblog.com/widgets-social-apps/heineken-launches-responsibility-campaign/comment-page-1/#comment-3344</link>
		<dc:creator>unit9 &#187; Heineken - Know The Signs</dc:creator>
		<pubDate>Fri, 28 Nov 2008 16:34:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.viralblog.com/?p=893#comment-3344</guid>
		<description>[...] is a great post on viralblog about the rest of the integrated [...]</description>
		<content:encoded><![CDATA[<p>[...] is a great post on viralblog about the rest of the integrated [...]</p>
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	<item>
		<title>By: Piero</title>
		<link>http://www.viralblog.com/widgets-social-apps/heineken-launches-responsibility-campaign/comment-page-1/#comment-3331</link>
		<dc:creator>Piero</dc:creator>
		<pubDate>Thu, 27 Nov 2008 14:59:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.viralblog.com/?p=893#comment-3331</guid>
		<description>Yeeeeep!  Thanks a lot Paul.  That is perfect.</description>
		<content:encoded><![CDATA[<p>Yeeeeep!  Thanks a lot Paul.  That is perfect.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Paul van Veenendaal</title>
		<link>http://www.viralblog.com/widgets-social-apps/heineken-launches-responsibility-campaign/comment-page-1/#comment-3330</link>
		<dc:creator>Paul van Veenendaal</dc:creator>
		<pubDate>Thu, 27 Nov 2008 13:59:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.viralblog.com/?p=893#comment-3330</guid>
		<description>The full credits:

&lt;strong&gt;Client:&lt;/strong&gt; Heineken
&lt;strong&gt;Agency:&lt;/strong&gt; Ruby, Red Brick Road
&lt;strong&gt;Executive Creative Director:&lt;/strong&gt; Justin Tindall
&lt;strong&gt;Copywriter:&lt;/strong&gt; Gemma Phillips, Matthew Davis
&lt;strong&gt;Art Director:&lt;/strong&gt; Richard Megson, Mark Slack
&lt;strong&gt;Agency Producer:&lt;/strong&gt; Charles Crisp
&lt;strong&gt;Production Company:&lt;/strong&gt; Outsider
&lt;strong&gt;Director:&lt;/strong&gt; Henry Littlechild
&lt;strong&gt;Producer:&lt;/strong&gt; Ben Roberts, Dani Michelon
&lt;strong&gt;Web Production:&lt;/strong&gt; unit9
&lt;strong&gt;Tech lead:&lt;/strong&gt; Yates Buckley 
&lt;strong&gt;Sound FX:&lt;/strong&gt; Steve Nolan
&lt;strong&gt;Interactive Director:&lt;/strong&gt; Robert Bader
&lt;strong&gt;Executive Producer (unit9):&lt;/strong&gt; Valentina Culatti Alisi
&lt;strong&gt;Online Media:&lt;/strong&gt; Mindshare
&lt;strong&gt;Widget Concept &amp; Creation:&lt;/strong&gt; LaComunidad
&lt;strong&gt;Social Media Optimization:&lt;/strong&gt; SocialMedia8
&lt;strong&gt;Viral Tracking:&lt;/strong&gt; ViralTracker 
&lt;strong&gt;Mobile Concept &amp; Production:&lt;/strong&gt; ICE Mobile</description>
		<content:encoded><![CDATA[<p>The full credits:</p>
<p><strong>Client:</strong> Heineken<br />
<strong>Agency:</strong> Ruby, Red Brick Road<br />
<strong>Executive Creative Director:</strong> Justin Tindall<br />
<strong>Copywriter:</strong> Gemma Phillips, Matthew Davis<br />
<strong>Art Director:</strong> Richard Megson, Mark Slack<br />
<strong>Agency Producer:</strong> Charles Crisp<br />
<strong>Production Company:</strong> Outsider<br />
<strong>Director:</strong> Henry Littlechild<br />
<strong>Producer:</strong> Ben Roberts, Dani Michelon<br />
<strong>Web Production:</strong> unit9<br />
<strong>Tech lead:</strong> Yates Buckley<br />
<strong>Sound FX:</strong> Steve Nolan<br />
<strong>Interactive Director:</strong> Robert Bader<br />
<strong>Executive Producer (unit9):</strong> Valentina Culatti Alisi<br />
<strong>Online Media:</strong> Mindshare<br />
<strong>Widget Concept &#038; Creation:</strong> LaComunidad<br />
<strong>Social Media Optimization:</strong> SocialMedia8<br />
<strong>Viral Tracking:</strong> ViralTracker<br />
<strong>Mobile Concept &#038; Production:</strong> ICE Mobile</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Paul van Veenendaal</title>
		<link>http://www.viralblog.com/widgets-social-apps/heineken-launches-responsibility-campaign/comment-page-1/#comment-3329</link>
		<dc:creator>Paul van Veenendaal</dc:creator>
		<pubDate>Thu, 27 Nov 2008 13:50:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.viralblog.com/?p=893#comment-3329</guid>
		<description>@Piero You&#039;re added! ;-) Keep up the awesome work!</description>
		<content:encoded><![CDATA[<p>@Piero You&#8217;re added! <img src='http://www.viralblog.com/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' />  Keep up the awesome work!</p>
]]></content:encoded>
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	<item>
		<title>By: Piero</title>
		<link>http://www.viralblog.com/widgets-social-apps/heineken-launches-responsibility-campaign/comment-page-1/#comment-3328</link>
		<dc:creator>Piero</dc:creator>
		<pubDate>Thu, 27 Nov 2008 13:36:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.viralblog.com/?p=893#comment-3328</guid>
		<description>Hello Paul,  in you credits you are missing the following key contributor, without whom none of this would have been possible.
www.unit9.com creative hot shop has designed, developed, filmed and interactive directed the site, the Oddcast tool and the page takeover.

Can you please add?

best regards

Piero</description>
		<content:encoded><![CDATA[<p>Hello Paul,  in you credits you are missing the following key contributor, without whom none of this would have been possible.<br />
<a href="http://www.unit9.com" rel="nofollow">http://www.unit9.com</a> creative hot shop has designed, developed, filmed and interactive directed the site, the Oddcast tool and the page takeover.</p>
<p>Can you please add?</p>
<p>best regards</p>
<p>Piero</p>
]]></content:encoded>
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