Sonnema: Create Your Own Stand-Up Comedy
Sonnema Beerenburg, a unique Frisian alcoholic drink, recently launched the Sonnema Comedy Tour: a series of stand-up comedy nights throughout the Netherlands.
In 15 Dutch cities professional comedians and stand-up comedy talent battle for the best humorous stories, short jokes and one-liners to entertain the crowd and give them a fun night out full of laughs.
To promote the stand-up nights online, Sonnema let’s you create your own stand-up comedy, entitled Comedy on Demand. To create a fun and interactive experience the brand used the power of video, widgets and YouTube annotations to create buzz and direct traffic to Sonnema Home of Comedy.
In the annotations video below you start by selecting your comedian of choice: Harry or Jeffrey. Then you’re asked to choose a location (bar, bad neighbourhood or internet) and topic (women, integration and sports). When done, your personal stand-up selection is played.
Comedy on Demand is also available as widget that just like YouTube Annotations can be embedded on blogs and social networks, e.g. Hyves in The Netherlands.
The concept was developed by Blutarsky. Media agency is Mediaedge:cia and SocialMedia8 is responsible for the creation of the YouTube Annotations and viral seeding.
It’s the first time YouTube annotations is used in a Dutch advertising campaign!
Do you know more examples of brands and YouTube Annotations? Share it with us in the comments.
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long lasting brand engagement and brand interaction! Smart use of interactive video and “in-video” branding.
I had seen pre-roll and post-roll… is this called “in-roll”
Cheers
I think annotations defenitely has a future, I wonder when the other video portals step in to something similar too, or are there any similar tools already out there??