To Be Launched: Adidas Augmented Reality

Written by Niels Bellaar on December 30th, 2009 | 8 comments

In 2009 we saw an increasing number of mixing real and virtual worlds, commonly known as augmented reality and probably best known in Android and iPhone app Layar. Just before the end of the year Adidas announces to also tap in to this hip technology.

In February 2010 you’ll be able to buy a pair of Adidas sneakers that can be used to control a digital world on your screen. All you have to do is show your shoe to your webcam and the virtual world will open.

‘Controlling’ pictures by holding your shoes in front of your webcam sounds cool, but Adidas want to take this one step further and teamed up with Dutch Xform who will develop no less than three games. Games you will control with your sneaker.

We’d like to see how game control and other interactive uses by means of augmented reality develop in the coming year when maybe the gimmick factor will make place for a wider spread functional use of AR. For example used in widgets that can be spread through social networks (for which spread and ROI can be fully measured with metrics technologies like ViralTracker).

Adidas sneakers tagged with the AR codes will be for sale from February and cost you no more than your average pair.

Source: Wired

Share your opinion and leave your comment below. Subscribe to our rss feed, connect to Twitter, get and spread our Viral Friday widget or sign up for our monthly e-mail newsletter.

8 Comments

• To Be Launched: Adidas Augmented Reality | Amleto Elia says:

  December 31, 2009 at 12:35

  [...] by ViralBlog Adidas Augmented Reality Browse Previous: A Guide to When Fruits and Vegetables Are in [...]

  Reply
• Igor Beuker says:

  December 31, 2009 at 13:49

  Seems that Adidas will keep surprising us in 2010..

  Will their number of facebook fans hit over +3.000.000 end of 2010? I say: Yes Sir!

  Cheers

  Reply
• Kriss says:

  January 1, 2010 at 19:08

  that’s hot

  Reply
• Isabelle O'Kane » adidas shoes – become keys to another world… says:

  January 4, 2010 at 16:50

  [...] To Be Launched: Adidas Augmented Reality (viralblog.com) [...]

  Reply
• I Think » Augmented Reality Vs. Virtual Reality: Which One Is More Real? says:

  January 7, 2010 at 01:50

  [...] To Be Launched: Adidas Augmented Reality (viralblog.com) [...]

  Reply
• Vitrue’s Social List: Positive Or Negative? - says:

  January 11, 2010 at 18:28

  [...] line is Adidas. I believe that Adidas has caused a lot of buzz with the social programs they have launched in 2009. Remember that Vitrue’s list is not about the social implementation of a brand but [...]

  Reply
• Tattletech » Blog Archive » Through the looking glass: AR Showcase at MWC says:

  January 26, 2010 at 12:24

  [...] To Be Launched: Adidas Augmented Reality (viralblog.com) [...]

  Reply
• Evitar transformarse en un Tamagotchi « Son los Incentivos!! says:

  March 16, 2010 at 22:27

  [...] Pantallas que proveen experiencias de realidad aumentada [...]

  Reply