Showing posts for author: Wicher Le Poole

The “Social” In Social Media

By calling it social media, advertising agencies, companies and media buyers claimed ...

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How To Create Social Media Engagement

Social media is broadening, more channels are added every time and sometimes hard to keep ...

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ROI In Social Media

ROI in social media is one of the hottest topics at the moment, everybody is discussing it ...

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Transform Brands From Advertiser To Facilitator

Up there, high in the clouds, is a stately tower made of ivory. And from this stately tower ...

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The Viral Video AKA The V-word

Television works different than internet. On the internet people have a choice, the ...

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Branding In Social Media

It used to be easy for a brand. You hired an advertising agency which created an imagefor ...

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Technology Changes Creative Thinking

The title says it all. Technology changes creative thinking. In the olden days it was ...

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How To Become Famous Online

In the olden days everybody wanted to be on television, if only for a brief moment. But ...

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The Social Media Boat

“Social media is the way to go”, “The marketing channel of the future”, ...

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Brand Loyalty To The Max

Why are some brands more popular than other brands? Some people say it is because of ...

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Not So Social Gaming

Although the Internet is swamped with new types of gaming, there are still a lot of people ...

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Virtual In Reality

Our virtual life and our real life are getting increasingly intertwined. When in the ...

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