ViralBlog began in 2007, when two old friends Paul and Igor thought it was time to share their passion for viral ideas and social trends with the world. Since then, more bloggers joined and we are looking to extend our team.
Igor Beuker (42) started his career as a professional football player. In 1990 he combined his passion for football with being a partner at a sports marketing agency and next he worked for a large publishing house.
From 1996 until 2002 he was CMO at listed companies Scoot, TeliaSonera and Telefonica-o2.
In 2003 he chose the entrepreneurial path and founded community marketing
agency LaComunidad.IN 2004 he founded video metrics company ViralTracker in 2004 and social marketing agency SocialMedia8 in 2007. In 2008 world leader in marketing communications WPP (Nasdaq: WPPGY) acquired his 3 companies.
In June 2012 Igor was appointed Global Chief Social Officer at Mindshare where he creates digital and social strategies for brands like Nike, AmEx and Unilever.
Igor was the chairman at IAB Netherlands for 5 years and is a shareholder at several Internet start-ups. As trendwatcher for Speakers Academy he frequently shakes-up international marketing events with his spicy vision and humour. And he enjoys being a jury member at the Webby, Esprix and AMMA Awards.
Laurens Bianchi (34) was one of the first graduates of the Johan Cruyff University. Johan Cruyff, a former professional soccer player, developed a dynamic, innovative and practical sport marketing & management study program especially for athletes. Within this study Laurens could leverage his passion for sports and marketing at the same time.
After working at Dell Computers and within soccer merchandising, Laurens joined the LaComunidad team in 2007 as an Account Manager. From 2008 Laurens has been working as an Account Director for SocialMedia8, the social media marketing unit of Grupo LaComunidad. Since then he has been working on clients such as Nike, LG, Heineken, Ford, Nokia, Paramount and many more.
In 2010 Laurens received the opportunity helped with the start up of a new Dutch social media agency called Super Social. After this project, Laurens continued his work as an independent on-line consultant and today operates as a Strategic Business Developer for ICON&CO, a agency which is specialized in fan activation for (sport)brands and talents.
Laurens is highly interested in football, Italian fashion & food and starting up new on-line initiatives.
Martin Michalík (28) is a graduate of Comenius University in Bratislava, Slovakia.
During his studies he had an opportunity to study Marketing & Business at University of Groningen in The Netherlands as Erasmus exchange student.
He worked part-time in a NGO and with friends on several projects as a designer and programmed few web sites, as IT was (and still is) his hobby.
But marketing is passion and therefore he joined Mindshare Slovakia straight after graduation, first as an account and later, with his affinity towards everything digital, as Manger of Invention where he developed on-line plans for Nike, Mazda, LG and other clients. After two years in Mindshare, in September 2010 he decided to test his skills, knowledge and luck, packed his gear and left Slovakia.
Since January 2011 Martin works in SocialMedia8 as a Social Media Specialist, plans strategic PR and social media campaigns, natural and paid seeding and everything related to social media. As he used to write some short stories while studying at high school, he re-discovered writing and joined the ViralBlog team in March 2011.
Martin likes geeky stuff, great movies, cycling, weird & disturbed electronic music and inspiring ads of all kinds.
Guest posts – want to write for ViralBlog?
As one of the thought leading blogs in the world, ranked in the AdAge Power150, our writers enjoy worldwide exposure.
We are looking for original and unique (never before published) articles that contain viral ideas and social trends relevant for CMOs at leading consumer brands.
If you want to write for us, you need to be an established authority and have a track record of writing detailed articles.
If you’re interested, we need to review and evaluate your writing style, content and experience.
To be considered, please submit your request using this contact form.
Here, please share with us your writing experience and send us 3 links to your best articles. If we see a good match, you’ll be contacted by our editorial team. This might take a week, since we are getting a lot of requests.