Snoopy And Charlie Brown Are Going Social
Charlie Brown, Snoopy, Woodstock and the rest of the gang are expanding into mobile gaming, e-books, Facebook and digital apps. Snoopy already has more than 800K fans on Facebook, now they want them to become loyal and digital buying fans as well.
The Smurfs already made a succesfull step into social gaming with the Smurf’s Village app for iPhone and iPad, we’re looking forward to see what Iconix, the publisher behing the popular cartoon, is coming up with.
According to the Iconix chairman, the growth into new platforms and formats is all part of a massive push to “make ‘Peanuts’ relevant to younger fans. Peanuts needs to be accessible to the newest generation as well, so as a brand they need to keep moving.
Social media and games seems like a logical step for them to get access to Generation Z as well. Peanuts Worldwide , whose Facebook page has more than 800,000 fans, also has launched a Facebook gaming app called Amazement Park.
The 61 year old iconic strip aknowledges that creating virtual world’s needs to be translated to new screens as well, something Charles Schulz would definitely agree with.
Source: ICON&CO