Social Break-Up: How To Lose Fans in 10 Days

CMOs like to brag on the golf course, about how fannable their brand is on Facebook. But will they admit that they have bought those fans? And one way messaging on Facebook walls, is that why so many consumers end their relationships with brands? Read more about the social break-up.

In this wonderful report by ExactTarget and CoTweet, they explore consumers’ motivations and actions as they terminate their relationships with brands through e-mail, Facebook, and Twitter.

Like any interpersonal relationship, the consumer-brand relationship has a distinct and fascinating life cycle. The relationship begins with the initial “spark” — the decision by the consumer to become a subscriber, follower or fan.

Next is a blissful honeymoon period in which the consumer gets to know the company better through communications and social interactions.

But there are many actions that could easily destroy a fan base and mutual beneficial relationships.

So I suggest you read the social break-up. Since your brand is your most valuable asset.