Writer’s Block? Think Of The Audience
Most brands by now have realised the enormous impact Facebook has had. They also realise the platform has huge potential to engage with their current and potential customers.
But after having created a Facebook Fanpage, many struggle to keep people engaged. Many brands are still using Facbook as a push channel, without realising what type of content people really want from brands.
More and more research is coming out, indicating the many reasons why people are interested in interacting with brands on Facebook. These reasons include special offers, exclusive content and simply entertaining content.
The infographic below gives some great insights into the type of content people want to see from the brands they follow. So the next time you are staring at a blank canvas, wondering which product promotion you can push now – sit back for a minute and think about the things people actually want to hear from you.