TodayMoms.com – Targetting Mommies
The Today Show, aired on NBC, averages on 5 million viewers every morning of the week. The hugely popular morning show now has decided to go beyond their show and website and target perhaps their biggest target audience; Moms.
As Mommy bloggers steadily grow in ranks, the segment is beginning to wield more influence in both the blogosphere and on the web as a whole. And it looks like NBC is waking up to the potential power of this audience, hence the introduction of TodayMoms.com.
TodayMoms.com will offer parenting news, advice and tips from the show, and wants to engages web-savvy mommies in engaging with the site. There will be a considerable amount of web-exclusive content, and NBC says that they want to create a mobile destination for the site, and perhaps in an iPhone app. It appears that the site will be partly a social network, as moms will be encouraged to create a profile, share photos and participate in the blog via comments and reviews.And the site features a large amount of video content, which is partly on-air segments from the Today show and original content.
“There are literally millions of moms engaging with TODAYshow.com each and every day. But not with each other,” said Catherine Captain, general manager of TODAYshow.com. “We want to activate that existing universe with a vibrant place to converse and connect.”
Another example of a site targetting mothers is Circle Of Moms. The “mommy” audience is a growing segment of web-users that are steadily looking to the web for advice, support and to simple express themselves thus NBC made a wise choice not forgetting this ever growing influential group.