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05/12/2012 by
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Adidas & Snoop Dogg: Are You A Social Media Scrooge?

How many times have you forgotten to wish a Facebook friend happy birthday? In a new campaign, Adidas and Snoop Dogg are poppin this question: Are you a social media scrooge?

Adidas & Snoop Dogg warn in ‘The Cautionary Tale of Ebenezer Snoop’

Are you ignoring friends who post on your wall? For shame. Right your wrongs by using a new Facebook app from adidas and Snoop Dogg. The app shows you the birthdays you’ve forgotten and the friends you haven’t responded to and lets you make amends.

Snoop Dogg warns in The Cautionary Tale of Ebenezer Snoop, about what happens when you’re a bah humbug-dizzle. Co-starring cartoon is David Beckham, who plays the role of the ghost of holiday, making Snoop realize that his own bahhumbizzles is a problem of his own making.

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At the end you can see Ebenezer Snoop’s final X-mas redemption message. Watch the video Holi-dizzle Redemption to see what Ebenezer has truly learned.

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My Opinion?
adidas is showing again and again how rappers and star players in their portfolio can be used to create great branded entertainment, social video content that earns both attention and respect.

We hope that brands like adidas, Nike and Red Bull are inspiring many CMO’s to do the same in 2013.

In this campaign adidas is also showing us that social media is the pain reliever we all needed so badly. A medicine that makes advertising welcome in our lives again.

What About You?
Are you a social media scrooge sometimes? We’d love to read your redemption message in the comments below.

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