Be the first to know. Get our weekly newsletter.

newsletter_popup Join 25,000 of your peers. Get our stories delivered to your e-mail inbox every week.
Edit Interests

Articles Selected for You

No unread stories
ViralBlog Logo
Close this box

Sign-up to get the content you like

Our readers can personalize ViralBlog in Zite alike ways, and schedule e-mail alerts to get the most relevant answers to their specific questions.

Choose your sign-up method:

Could not connect to Twitter. Refresh the page or try again later.


By signing-up you agree upon our terms and conditions

22/04/2010 by

Social Loyalty: The Future Of Facebook Credits

Recently I wrote about virtual goods (+84,000 views), now it’s time to talk about the future of social loyalty and Facebook credits.

What’s the buzz about?

In a presentation today, Facebook’s showed its official currency, Facebook Credits.

During this presentation, Liu discussed some of the new features Facebook plans to launch in the near future.

One new feature is called App2user Credits. This is a set of promotions that allow users to earn Facebook Credits in ways that don’t involve paying with their credit card.

Liu presented three examples. First, Liu said that users could earn credits through credit card reward programs (she said Chase was already involved in setting up a program).

A second example involved; Plastic Jungle, the service that lets you sell gift cards you don’t want. And users can earn credits as they shop using services like TrialPay.

Liu said that Facebook wants to make this a platform that everyone can plug into, so it sounds like there will be many other ways to earn credits.

App2user Credits is slated to launch this June. Other future plans: Facebook will be seeding non-paying users with credits (to help get them in the habit of using them) and will also have a way to seed inactive users in the hopes of getting them to interact with apps again.

There are also plans to offer bulk discounting on Credits, which will be paid for using some of the 30% fee that Facebook charges developers to use Credits.

There will also be a feature for ‘auto top-up’, which can automatically refill a user’s account with 50 credits whenever they have fewer than five.

Read more at this Tech Crunch post.


Follow Category?

Follow Author?

Igor Beuker
4 more

Follow Tags?

Facebook ApplicationFollowUnfollowfacebook creditsFollowUnfollowfacebook widgetsFollowUnfollowigor-beukerFollowUnfollowonline payment systemsFollowUnfollowpaypalFollowUnfollowvirtual giftsFollowUnfollowvirtual goodsFollowUnfollow