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19/07/2011 by
5057 views

The History Of Facebook Commerce

Making purchases directly from within Facebook has the potential to make the social network a place where we spend not just considerable amounts of our time, but also large amounts of money.

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Social Media Influence has created an awesome infographic which reflects on the past two years of Facebook commerce. Facebook commerce is officially called F-commerce.

It al started with a bunch of flowers, purchased for $34 worth of flowers through Facebook. Nowadays basically everything is for sale on Facebook, from movie rentals to mobile phone credit. F-commerce already has a varied history, but this is just the beginning.

Some key points of interest:

• 67% of shoppers spend more when they have received a recommendation from their online community of friends.
• Just 11% of the surveyed UK customers have bought something from Facebook.
• Only 8% of retailer Facebook pages are able to accept transactions.
• Predicted value of social commerce is set to reach $30bn worldwide by 2015.