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08/03/2008 by
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Californication ‘Guerrilla Bra Invasion’ In Milan

Rebellious TV series Californication will be broadcasted as per March 6 in Italy by Sky Channel. To create buzz around this introduction the Bra Invasion guerrilla campaign was launched in Milan and Rome.

Astonished citizens in Milan and Rome experienced a real invasion of bras in the streets and subways. The guerrilla campaign is accompanied by a series of viral videos and posters.

Also see the video Bra Invasion Part 3.

Source: Ninja Marketing.

 

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