Californication ‘Guerrilla Bra Invasion’ In Milan
Rebellious TV series Californication will be broadcasted as per March 6 in Italy by Sky Channel. To create buzz around this introduction the Bra Invasion guerrilla campaign was launched in Milan and Rome.
Astonished citizens in Milan and Rome experienced a real invasion of bras in the streets and subways. The guerrilla campaign is accompanied by a series of viral videos and posters.
Also see the video Bra Invasion Part 3.
Source: Ninja Marketing.