Germanwings Runs Wi-Fi Advertising Campaign
At airport Wi-Fi spots, passengers are recently supplied with the latest Germanwings flight offers for that particular airport. The offers will appear on the notebooks and iPhones, even before the passengers are online.
And how does that work? By using the possibility to name open wireless networks individually, they open-up several networks at each spot. When a passenger activates his “airport” – he will find a list of open networks named after Germanwings flight offers (e.g. Ibiza from 19,99 Euro).
Choosing one of these networks will not only get him a free internet connection, it will lead him directly to the offer network was namend after, so he can book his next flight. And low cost airline germanwings has extended this service to train stations and coffee shops. See the case study in video.
The campaign was created by agency Lukas Lindemann Rosinski Hamburg from Germany. Do check their homepage video, I feel its pretty cool.
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