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07/09/2014 by

Hashtag My Ass: Album Release Earning Attention

Etienne de Crécy is earning massive attention with his Hashtag My Ass campaign to promote the release of his new album SuperDiscount 3.

Hashtag My Ass: Album Release Earning Attention

Social media has helped many artists to release their new songs and albums. PSY is the emperor of viral entertainment, but hashtag my ass is cracking another code.

Hashtag My Ass: Album Release

Hashtag My Ass is an Instagram-powered interactive music video for legendary French house producer Etienne de Crécy.

After authentication, the site sorts, selects and tracks approximately twenty photo/hashtag combinations onto record sleeves which appear in the video.

Using a server-side video rendering system, the experience and the resulting personalized video are viewable on desktop computers, mobile phones and tablets.

For extra social media klout, all shared videos are directly uploaded to Etienne de Crécy’s YouTube channel SuperDiscount 3.

My Opinion

Welcome to the era of collaborative ecosystems, NOT egosystems.

Great guerrilla and social campaigns involve their targets.

Smart creative thinking by StinkDigital.

What About You?
How do you rate hashtag my ass? I’d love to read your opinion.

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About the Author
Igor Beuker is pro speaker, author & awakener. Valued as one of the leading independent and outspoken voices on emerging trends in marketing, media and disruptive innovations. Book Igor Beuker as keynote speaker or invite him to be the leading independent voice on your show, newspaper or magazine.


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