Luring Customers In Times Of Crisis
By now I’m sure you will have heard about the situation with Eurostar, the company which saw 2,000 people stranded in the Channel Tunnel as their trains broke down due to the bad weather. Eurostar’s social media agency, We Are Social, took a lot of flak for the bad, or lack of communications of the brand during this crisis.
As has been pointed out by many social media pundits alike, the responsibility solely lies with the company itself for failing to look beyond social media campaigns. But something else struck me as interesting about this situation….
P&O Ferries used Twitter and the crisis one of their competitors was facing to try and lure travelers to use their services. The P&O Twitter account promoted the following deal on the 21st of December:
“Hundreds of #Eurostar passengers coming to @PO_Ferries at Dover as foot pax. Have set fares at lowest (£14) for time being to help out.”
Whilst this may seem very helpful and generous, it’s obviously a ploy to try and get people to switch brands.
But is it appropriate for a brand to make profit from the misery of thousands of people? And will P&O see any long term benefits from the short term switchers? Surely most people are deal seekers and will simply go with the cheapest alternative, with very little brand affinity and loyalty.
We would love to hear your thoughts on this guerilla tactic by P&O Ferries.
Related Stories
Follow Category?Guerrilla Marketing |
Follow Author?Daan Jansonius |
2 more
Follow Tags?crisiseurostaronline prp&o |
I really love to read such an excellent article. Helpful article. Hello Administ .
Everything is very open and very clear explanation of issues. was truly information. Shellerim.org
Great post thank you. Hello Administ . Shellerim.org
Great post thank you. Hello Administ . Website: http://www.santenette.com/
Thank you for content. Area rugs and online home decor store. Hello Administ . Website: Cami Halısı
Thank you great post. Hello Administ .
Thank you for content. Area rugs and online home decor store. Hello Administ . Website: hacklink
Nice article inspiring thanks. Hello Administ . Website: sollet
Thank you for content. Area rugs and online home decor store. Hello Administ . Website: ai nude
Thank you great post. Hello Administ .
Thank you for great article. Hello Administ . Website: Deneme Bonusu
Thank you great posting about essential oil. Hello Administ .
Thank you for great information. Hello Administ .
Nice article inspiring thanks. Hello Administ .
Thank you for great information. Hello Administ .
Great post thank you. Hello Administ .
Thank you for content. Area rugs and online home decor store. Hello Administ . Website : https://www.saricahali.com.tr/
Thank you for great information. Hello Administ . Website Giriş için Tiklatın : https://www.melekhali.com.tr/
Thank you for great article. Hello Administ .Website : https://www.saricahali.com.tr/
Thank you for great article. Hello Administ .
Thank you for great article. Hello Administ . sollet extension sollet
Thank you for great article. Hello Administ . venusbet venusbet
Thank you for great information. Hello Administ . bahis forum bahis forum
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Thank you for content. Area rugs and online home decor store. Hello Administ .
Thank you for great article. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. Website : https://www.saricahali.com.tr/
Thank you for great article. Hello Administ . Website : cami halısı
After all, what a great site and informative posts, I will upload inbound link – bookmark this web site? Regards, Reader.
Thank you for great content. Hello Administ.
Thank you great post. Hello Administ . Website : cami halısı
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
Thank you great posting about essential oil. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Thank you great posting about essential oil. Hello Administ . Website Giriş için Tıklayın: tipobet
Everything is very open and very clear explanation of issues. was truly information. Websiteye Giriş için Tıklayın. a href=”https://cutt.ly/SahabetSosyal/” title=”Sahabet” rel=”dofollow”>Sahabet
Everything is very open and very clear explanation of issues. was truly information. Website Giriş için Tıklayın. Starzbet
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me. Website Giriş için Tıklayın. Starzbet
Thank you for great article. Hello Administ .Website Giriş için Tıklayın. Starzbet
Hi there, I’m kindly requesting you to review and publish my blog post. Waiting for your feedback.
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
Good info. Lucky me I reach on your website by accident, I bookmarked it.
Thank you for content. Area rugs and online home decor store. Hello Administ .
Hi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across.
Hello! I could have sworn I’ve been to this blog before but after browsing through some of the post I realized it’s new to me.
Everything is very open and very clear explanation of issues. was truly information.