Opticana Eyewear: The $500 Digital Campaign?

Try to earn, before you burn. Hopefully many marketers will try to earn attention in 2010 so we will experience dozens of clever and witty campaigns. Therefore this tiny, clever and cheap campaign has my support…

The idea was created by McCann Erickson in Israël. It seems like a very simple, small, clever and indeed very cheap idea. Please tell us how you rate it. Or what you expect from digital marketing in 2010.

In the very old internet days, some smart nerds and commercial cowboys placed “their’ banners and textlinks on the 404 and error pages, hoping to earn some extra Dollars from affiliated poker and porn sites.