Marc Ecko: Holy Sh*t, Air Force One Is Selling Out!

Holy sh*t, Marc Ecko the graffiti artist and founder of fashion brand Ecko hijackes Barack Obama’s Air Force One!

On 20 April 2006, Marc Ecko, graffiti artist and founder of Ecko fashion apparel pulled off a stunt: a film of himself and his crew spray painting the Air Force One with the words: Still Free.

It was one big hoax.

How Marc Ecko hijacked The Air Force One?

On 9 May 2013 US news filtered that the Air Force One – the Presidential Aircraft for Barack Obama – was up for bid.

Marco Ecko seizes this rare opportunity and buys Air Force One.

Next Ecko and his team stripped the plane and used it to launch a satirical campaign with a hint of irony.

Is this the new deal retail pop-up store?

We hope you like video, created by the Miami Ad School.

What About You?
A hoax again or smart guerrilla marketing tactics that is earning a lot of attention for the Ecko brand? Our readers would love to see your opinion in the comments below.

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About the Author
Igor Beuker was CMO at 3 listed companies, chairmain at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 2 agencies (sold to WPP) and Global Chief Social Officer at Mindshare. Now he is ‘freejack’ consultant and still a sought after keynote speaker.