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05/06/2013 by
3145 views

Marc Ecko: Holy Sh*t, Air Force One Is Selling Out!

Holy sh*t, Marc Ecko the graffiti artist and founder of fashion brand Ecko hijackes Barack Obama’s Air Force One!

Marc Ecko: Holy Sh*t, Air Force One Is Selling Out!

On 20 April 2006, Marc Ecko, graffiti artist and founder of Ecko fashion apparel pulled off a stunt: a film of himself and his crew spray painting the Air Force One with the words: Still Free.

It was one big hoax.

How Marc Ecko hijacked The Air Force One?

On 9 May 2013 US news filtered that the Air Force One – the Presidential Aircraft for Barack Obama – was up for bid.

Marco Ecko seizes this rare opportunity and buys Air Force One.

Next Ecko and his team stripped the plane and used it to launch a satirical campaign with a hint of irony.

Is this the new deal retail pop-up store?

We hope you like video, created by the Miami Ad School.

What About You?
A hoax again or smart guerrilla marketing tactics that is earning a lot of attention for the Ecko brand? Our readers would love to see your opinion in the comments below.

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About the Author
Igor Beuker was CMO at 3 listed companies, chairmain at the IAB, jury member at Webby, AMMA and Esprix awards, founder of 2 agencies (sold to WPP) and Global Chief Social Officer at Mindshare. Now he is ‘freejack’ consultant and still a sought after keynote speaker.

 

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